{"id":9588,"date":"2023-06-29T14:44:38","date_gmt":"2023-06-29T12:44:38","guid":{"rendered":"https:\/\/www.mickyweis.com\/markedsfoering-af-en-tatovoer\/"},"modified":"2025-09-02T02:31:38","modified_gmt":"2025-09-02T00:31:38","slug":"marketing-tattoo-artist","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/","title":{"rendered":"How to market a tattoo artist: Step-by-step guide"},"content":{"rendered":"<p>As part of this series of posts where I dive into how I would market different industries, it is now time to take a closer look at the tattoo craft.<\/p>\n<p>Recently, I had a great trip to Dubai with my friend Daniel, who not coincidentally (for this post) also happens to be one of the best tattoo artists we have in Denmark. It was our trip, conversations, and brainstorming that led me to write this post.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Previous_industries_I_have_covered\" >Previous industries I have covered:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Why_are_you_unique_Personality_creates_rockstars\" >Why are you unique? Personality creates rockstars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Advertising_is_still_good_fuel\" >Advertising is still good fuel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Lead_ads_%E2%80%93_the_best_form_of_personal_marketing\" >Lead ads &#8211; the best form of personal marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Content_is_king\" >Content is king<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Content_on_social_media\" >Content on social media<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Keep_an_eye_on_your_social_media_growth\" >Keep an eye on your social media growth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Continuity\" >Continuity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Build_processes\" >Build processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Guest_tattooing\" >Guest tattooing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Dashboard_%E2%80%93_via_dashthis_know_your_numbers\" >Dashboard \u2013 via dashthis (know your numbers)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Searches_for_your_brand\" >Searches for your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#PR_articles_worldwide\" >PR articles worldwide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Artificial_intelligence\" >Artificial intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/marketing-tattoo-artist\/#Offline_promo\" >Offline promo<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Previous_industries_I_have_covered\"><\/span>Previous industries I have covered:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><strong>Marketing for a watch dealer<\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.mickyweis.com\/en\/branding-dj-musician\/\">Marketing for a DJ<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.mickyweis.com\/en\/marketing-bike-shop\/\">Marketing for a bike shop<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/www.mickyweis.com\/en\/marketing-bakery\/\">Marketing for a bakery<\/a><\/strong><\/li>\n<\/ul>\n<p>The tattoo industry is one I personally find particularly interesting to explore from a marketing perspective, as it has grown significantly thanks to the rise of social media. Tattoo artists have gained the ability to reach new audiences across borders and showcase their craft in new and innovative ways.<\/p>\n<p>The market, in other words, is no longer the same as before; increasingly, tattoo artists rely on their social media reach to attract clients and develop their talent.<\/p>\n<p>There are therefore many factors to consider when marketing a tattoo artist, which makes it exciting to dive into some of the key elements I believe are crucial for the right marketing strategy. It is also fascinating to look at industries that are not digital-first through digital lenses \u2013<a href=\"https:\/\/blog.gitnux.com\/tattoo-industry-statistics\/\"> especially since this is a billion-dollar industry<\/a> with massive potential.<\/p>\n<p>I should also note that I am not a tattoo artist myself. So, if you are holding the needle or running a studio, I apologize if I step on your toes \u2013 this is only meant as tips and tricks.<\/p>\n<p>Let\u2019s get started.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_are_you_unique_Personality_creates_rockstars\"><\/span><strong>Why are you unique? Personality creates rockstars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you are a freelance tattoo artist or run a studio, it is essential to stand out from the crowd and offer styles and designs that are personal, unique, and aligned with what your target audience is looking for. That may sound like a tall order, but hear me out!<\/p>\n<p>With platforms such as Pinterest and Instagram overflowing with tattoo content, potential clients have an enormous catalog to consider before choosing the right artist. This means you need to stand out with unique designs, promote an authentic experience, and dare to show your personality.<\/p>\n<p>This can be done either via your business or personal Instagram profile, as well as through your website. Here are some examples of how to stand out from the crowd:<\/p>\n<ul>\n<li>Take clients and followers behind the scenes in the design process \u2013 create stories or posts that show your personal workflow.<\/li>\n<li>Gain insight into what your followers want to see from you \u2013 create engagement on Instagram and let followers suggest motifs or themes they would like to see your take on.<\/li>\n<li>Be open about why you personally love stepping into your studio \u2013 make a video tour showing what clients can expect.<\/li>\n<\/ul>\n<p>One should not forget that getting a tattoo is an authentic experience and above all a collaboration between client and artist.<\/p>\n<p>If potential clients already have an impression of who you are as a person, what style you work in, and what kind of experience they can expect before they even walk into your shop, the chances are simply higher that they will reach out to you.<\/p>\n<p>In other words: use your personality and stand out among the flood of Instagram posts and profiles all competing to offer the best tattoos.<\/p>\n<p>You have a limited window, and it is equally important to create content afterward that can always be reused for promoting your technical skills.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertising_is_still_good_fuel\"><\/span><strong>Advertising is still good fuel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since social media has given tattoo artists a platform that reaches far beyond city and country borders, it\u2019s natural that there are countless profiles to scroll through, all offering creative designs and cool tattoos.<\/p>\n<p>For this reason, your profile needs to stand out. Here, it makes great sense to start advertising your website as well as your profile \u2013 advertising remains the fastest way to grow on Instagram and attract more clients to the shop.<\/p>\n<p>My clear advice is to turn up the advertising efforts. This applies whether you are a tattoo artist or a studio. Consider how your business can appear as sharp as possible in a short video or single image. Your target audience has surely seen a few Instagram ads for tattoos already \u2013 so how can you be as unique as possible?<\/p>\n<p>For some audiences, it may be enough with a short video showing the tattooing process in a simple way that inspires users to take part.<\/p>\n<p>For others, it might be a creative presentation of the studio atmosphere, giving them a sense of what to expect when stepping in.<\/p>\n<p>The strategy I have used for the studios I\u2019ve worked with has always been to push existing content that already performed well organically to relevant audiences.<\/p>\n<p><strong>Some audience types that have worked well for me:<\/strong><\/p>\n<ul>\n<li>Look-a-like \u2013 5% \u2013 based on IG engagement<\/li>\n<li>Look-a-like \u2013 5% \u2013 based on past bookings (if you have enough data)<\/li>\n<li>Look-a-like \u2013 5% \u2013 based on email list<\/li>\n<li>Detailed targeting \u2013 interests: Tattoos + Engaged shoppers<\/li>\n<\/ul>\n<p>I also always separate campaigns into prospecting and re-marketing.<\/p>\n<p>Prospecting aims to reach new potential clients, while re-marketing aims to activate existing ones.<\/p>\n<p>When I have had the chance to run ads for tattoo artists, I often managed about 150 ads at the same time \u2013 just to give an idea of the scale. These were distributed across placements such as feed, stories, and reels, with video often performing the best.<\/p>\n<p><strong>Tip:<\/strong> I find it interesting that many tattoo artists are willing to spend 10,000 DKK\/month on all sorts of things, but when you tell them to spend the same on marketing, they look like they\u2019ve lost their cookies. If you want to stand out, you have to invest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lead_ads_%E2%80%93_the_best_form_of_personal_marketing\"><\/span>Lead ads &#8211; <strong>the best form of personal marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lead ads are your email marketing on steroids.<\/p>\n<p>The best part about lead ads in the tattoo industry is that you can offer as many CTAs as people want to sign up for.<\/p>\n<p><strong>For example:<\/strong><\/p>\n<ul>\n<li>Tattoo competition (if you want to get fully booked)<\/li>\n<li>Available slots (sign up)<\/li>\n<li>Inspiration for your next tattoo<\/li>\n<li>Join my waiting list<\/li>\n<\/ul>\n<p>Then, create different segments in your <a href=\"https:\/\/www.mickyweis.com\/en\/e-mail-marketing-guide\/\">email marketing.<\/a><\/p>\n<p>If you use a system like Drip, you can easily create flows, meaning <a href=\"https:\/\/www.mickyweis.com\/en\/e-mail-automation\/\">automated emails<\/a> based on customer or lead behavior.<\/p>\n<p>I <strong>always<\/strong> use lead ads no matter the case \u2013 and they work, even in the B2B world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_is_king\"><\/span>Content is king<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The process of getting a tattoo looks amazing in both photo and video content, since both the finished product and the creative process can be visualized in many creative ways. And that\u2019s fortunate, because marketing a tattoo artist requires content!<\/p>\n<p>If you have a website (which I strongly recommend), I suggest collecting all relevant content there \u2013 even what might not look as polished on social media.<\/p>\n<p><strong>Tattoo artists I personally find inspiring:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.instagram.com\/mr.k_tattoo\/\" target=\"_blank\" rel=\"noopener\">Mr. K<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/oscarakermo\/\" target=\"_blank\" rel=\"noopener\">Oscar Akermo<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/ulassyesilyurt\/\" target=\"_blank\" rel=\"noopener\">Ulas Yesilyurt<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/andrea.pellerone\/\" target=\"_blank\" rel=\"noopener\">Andrea Pellerone<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/maxe_brother\/\" target=\"_blank\" rel=\"noopener\">Maxime Etienne<\/a><\/li>\n<\/ul>\n<p>Clients can naturally be directed from Instagram to the website to explore what your business offers. Types of content I believe are valuable for a website include:<\/p>\n<ul>\n<li>Short, personal bios of each artist including a selection of their work.<\/li>\n<li>Step-by-step information about the process \u2013 from design choice to booking to the healing procedure.<\/li>\n<li>Clients\u2019 personal experiences and testimonials.<\/li>\n<li>Sharp photos of the shop \u2013 so customers know what to expect before walking in.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Content_on_social_media\"><\/span>Content on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since much of the marketing is still focused on social media, it\u2019s natural that potential clients search Instagram to find the artist they want to bring their project to life.<\/p>\n<p>Instagram has become a portfolio for many artists, showing at a glance the style and colors they work with, and which projects they can execute.<\/p>\n<p>Over time, this portfolio has evolved, with creative ways of showcasing skills \u2013 for example, Instagram reels, which present the process more naturally than photos alone can.<\/p>\n<p>I believe it takes a strong combination of skills and personality today.<\/p>\n<p>People want to know who you are while also seeing what you can do. That\u2019s something <a href=\"https:\/\/www.instagram.com\/danielpaarup\/\">Daniel<\/a>, my own tattoo artist, is great at.<\/p>\n<p>It\u2019s also worth mentioning <a href=\"https:\/\/www.mickyweis.com\/en\/business-on-tiktok\/\">TikTok<\/a>, which has revolutionized tattoo marketing because video content can present the artist\u2019s style, personality, and client experience in new ways.<\/p>\n<p>That said, I still have doubts about how strong TikTok will be as a sales channel \u2013 time will tell.<\/p>\n<p><strong>Tip:<\/strong> Many tattoo artists have completely abandoned Facebook. I don\u2019t fully agree. Even if you don\u2019t use it personally, Facebook still has millions of active users and offers viral potential. Posts with comments can appear in others\u2019 feeds, creating exponential exposure. Since you\u2019ve already made content for Instagram, why not share it on Facebook too? It requires minimal effort.<\/p>\n<p>No matter which platform works best for you, remember: content is king, and it\u2019s always about creating your own universe.<\/p>\n<p>As mentioned earlier, standing out from the crowd is essential. If you find your own personal way to showcase your finished projects, your chances of being chosen increase.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keep_an_eye_on_your_social_media_growth\"><\/span><strong>Keep an eye on your social media growth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are many tools for this. Personally, I use Socialblade because it\u2019s free. If you want even deeper data, you could consider using <strong>Woomio<\/strong>, which tracks influencer performance.<\/p>\n<p style=\"text-align: center;\"><strong>Below, I pulled follower data for Oscar Akermo per day in June.<\/strong><br \/>\nYou can also see their engagement ratio on Socialblade.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3754 aligncenter\" title=\"Sk\u00e6rmbillede 2023 06 29 kl. 14.23.18\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.23.18-1024x597.png\" alt=\"Sk\u00e6rmbillede 2023 06 29 kl. 14.23.18\" width=\"640\" height=\"373\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.23.18-1024x597.png 1024w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.23.18-300x175.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.23.18-768x448.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.23.18-1536x896.png 1536w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.23.18.png 1584w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Continuity\"><\/span><strong>Continuity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tattoos take time; both designing them and inking them onto skin. When I talk about impressive Instagram portfolios that attract clients, it\u2019s important to remember that a full profile filled with sharp designs doesn\u2019t appear overnight.<\/p>\n<p>It\u2019s about<strong> playing the long game<\/strong> and accepting that building your business and portfolio takes time.<\/p>\n<p>It requires people walking into your shop, building strong relationships with clients and the industry, and above all patience.<\/p>\n<blockquote><p>With consistent posts of cool designs, personal stories showing the process, or informative website content, clients quickly sense that this is a business with passionate tattoo artists who are in it for the long run.<\/p><\/blockquote>\n<p>Since this is a creative craft, it\u2019s crucial to view it as an ongoing process \u2013 one that allows further development and continuous fine-tuning based on what your audience wants.<\/p>\n<p>Keep challenging the industry and the platforms available \u2013 and find your own style.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_processes\"><\/span><strong>Build processes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a tattoo artist, your time in front of a screen for website and social media is limited.<\/p>\n<p>That\u2019s why it\u2019s important to document the workflows that repeat in your business.<\/p>\n<p>For example: What happens when a client emails you to book an appointment? Is there a fixed process? And what if the first contact comes via Instagram DM? Is the process the same or different?<\/p>\n<p>Thinking through these questions can move your business to the next level. Few actually take the time to do this. My advice: build processes for your clients and yourself. This creates a smooth flow for both sides.<\/p>\n<blockquote><p>Getting control of repeat processes also gives peace of mind and makes it easier to hire an assistant to handle messages and emails.<\/p><\/blockquote>\n<p>Once documented, it\u2019s easier to delegate the time-consuming tasks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guest_tattooing\"><\/span><strong>Guest tattooing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One opportunity many artists benefit from is guesting at other shops or larger conventions as part of marketing their skills. This creates opportunities to meet both other artists and clients who follow you online but haven\u2019t had the chance to book yet.<\/p>\n<p>If you\u2019ve already built a reputation online, guest appearances generate significant attention since geography limits many clients from booking.<\/p>\n<p>A good tip is to analyze your social media demographics to see where guest appearances make the most sense.<\/p>\n<p>Guesting extends your reach beyond social media, offers chances to learn from other artists, and builds strong industry connections.<\/p>\n<p>Since tattoo artists can often travel easily, there are plenty of opportunities to try guesting in a new city or even a new country.<\/p>\n<p>A clever trick is to do local marketing before arriving. Don\u2019t just leave that to the host studio.<\/p>\n<p><strong>For example:<\/strong><\/p>\n<p>Run a Meta campaign with a 10 km radius around the city, targeting \u201ctattoos\u201d (and optionally \u201cengaged shoppers\u201d). Make 5\u201310 ads with your best designs, stating you\u2019ll be in town on specific dates. That way, you ensure bookings and possibly a waiting list.<\/p>\n<p style=\"text-align: center;\"><strong>I love how <a href=\"https:\/\/www.instagram.com\/ulassyesilyurt\/\">Ulas Yesilyurt<\/a> always does these.<\/strong><\/p>\n<p style=\"text-align: center;\">I\u2019d definitely use them in his advertising if I ran his brand.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3756 aligncenter\" title=\"Sk\u00e6rmbillede 2023 06 29 kl. 14.26.56\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.26.56-1008x1024.png\" alt=\"Sk\u00e6rmbillede 2023 06 29 kl. 14.26.56\" width=\"640\" height=\"650\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.26.56-1008x1024.png 1008w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.26.56-295x300.png 295w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.26.56-768x780.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.26.56-1512x1536.png 1512w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-14.26.56.png 1514w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Website\"><\/span><strong>Website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With social media\u2019s dominance, many bookings happen via DMs. But many clients want to do deeper research before booking. A website is essential here, as it gathers all relevant information in one place.<\/p>\n<p>Clients may find plenty on social media, but a website often provides the final push to book.<\/p>\n<p>Here, you can include details on the process, shop location, artists, healing procedures, products used, and more.<\/p>\n<p>A contact form also simplifies bookings \u2013 allowing clients to describe the style and scope of their project and either request a specific artist or leave the choice up to the studio.<\/p>\n<p>Websites also provide valuable data about your potential clients \u2013 gold for marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dashboard_%E2%80%93_via_dashthis_know_your_numbers\"><\/span>Dashboard \u2013 via dashthis <strong>(know your numbers)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In marketing, whether for tattooing or other industries, having a clear overview of your numbers and progress is crucial. You must analyze the data and use it strategically.<\/p>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/google-analytics-ga4\/\">Google Analytics (now GA4)<\/a> is one tool, but I also recommend more user-friendly dashboards like <strong><a href=\"https:\/\/dashthis.com\/?via=micky35\">Dashthis<\/a><\/strong>. It pulls data from all platforms (social media, Google Ads, etc.) into one performance overview.<\/p>\n<blockquote><p><strong>Imagine running a studio \u2013 wouldn\u2019t it be great to have a dashboard for each artist and one overall for the studio?<\/strong><\/p><\/blockquote>\n<p>That way, you can analyze the areas most important to your business.<\/p>\n<p>Start small with the most essential tools, then use reports strategically for further planning.<\/p>\n<p><strong><a href=\"https:\/\/www.mickyweis.com\/en\/marketing-tools\/\">Read more about other tools I use in marketing here.<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Searches_for_your_brand\"><\/span><strong>Searches for your brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As mentioned earlier, a website with inspiring content can often be the final push for clients to book.<\/p>\n<p>To make it as sharp and relevant as possible, I would also conduct a keyword analysis.<\/p>\n<p>You can use <strong><a href=\"https:\/\/morningscore.io\/?fpr=micky88\">Morningscore<\/a><\/strong> to track search volume for competitors and tattoo-related keywords, and follow their development.<\/p>\n<p>This shows how many searches there are for your brand, monthly search volume for chosen keywords, and where your website ranks.<\/p>\n<p>It\u2019s also useful to benchmark against other brands and artists.<\/p>\n<p><strong>Tip:<\/strong> It\u2019s very hard to create a market that doesn\u2019t exist. If monthly searches for \u201ctattoos\u201d are low, that reflects audience behavior and interest. Global tattoo search volume is stable but varies month to month.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3739 aligncenter\" title=\"Sk\u00e6rmbillede 2023 06 29 kl. 11.26.58\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.26.58.png\" alt=\"Sk\u00e6rmbillede 2023 06 29 kl. 11.26.58\" width=\"990\" height=\"228\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.26.58.png 990w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.26.58-300x69.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.26.58-768x177.png 768w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/p>\n<p>Based on this, you can select relevant keywords and ensure your website contains the right information to rank well.<\/p>\n<p>For <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">SEO<\/a>, also make sure to:<\/p>\n<ul>\n<li>Optimize your site for mobile (most traffic comes from Instagram).<\/li>\n<li>Set up <a href=\"https:\/\/www.mickyweis.com\/en\/google-search-console\/\">Google Search Console<\/a> and submit your sitemap.<\/li>\n<li>Improve site speed by optimizing large media files and hosting.<\/li>\n<li>Add internal and external <a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding\/\">links<\/a> where relevant.<\/li>\n<\/ul>\n<div class=\"greybox\"><\/div>\n<h2><span class=\"ez-toc-section\" id=\"PR_articles_worldwide\"><\/span><strong>PR articles worldwide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest hacks I\u2019ve used for entering new markets is strategically placed articles. Every media outlet sells ad space \u2013 meaning you can buy articles directly.<\/p>\n<p>I personally use <strong><a href=\"https:\/\/app.bazoom.com\/\">Bazoom<\/a><\/strong>, a marketplace for purchasing articles on major sites. Previously used mainly for link-building, today they also act as social proof in ads.<\/p>\n<p style=\"text-align: center;\"><strong>Below, I have logged into my Bazoom account<\/strong>.<br \/>\nThen I have created a category called Body Art. Here, there are 68 link options I could start with.<\/p>\n<p><img decoding=\"async\" class=\"size-large wp-image-3732 aligncenter\" title=\"Sk\u00e6rmbillede 2023 06 29 kl. 11.14.35\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.14.35-1024x733.png\" alt=\"Sk\u00e6rmbillede 2023 06 29 kl. 11.14.35\" width=\"640\" height=\"458\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.14.35-1024x733.png 1024w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.14.35-300x215.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.14.35-768x550.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/Skaermbillede-2023-06-29-kl.-11.14.35.png 1271w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>For example:<\/strong><\/p>\n<p>If opening in Los Angeles, you could buy local articles such as \u201cEuropean tattoo studio opens in L.A. this summer.\u201d Then use that article in your L.A. ads targeting tattoo enthusiasts.<\/p>\n<p>This way, you create your own PR.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Artificial_intelligence\"><\/span><strong>Artificial intelligence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I believe the tattoo industry will greatly benefit from AI.<\/p>\n<p>Tools like <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-chatgpt\/\">ChatGPT<\/a> (with image plugin), Microsoft Bing Image Creator, and Midjourney5 are game changers.<\/p>\n<p>Alongside Apple\u2019s iPad Pro (with Procreate), these tools have revolutionized workflows.<\/p>\n<p>Instead of drawing from scratch, you can quickly generate ideas and baseline designs with AI \u2013 still unique, but much faster.<\/p>\n<p><strong>I\u2019ve tested this myself with prompts like:<\/strong><\/p>\n<p><em>&#8220;Minimalistic yet detailed black and grey tattoo of a woman\u2019s face.&#8221;<\/em><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3744 aligncenter\" title=\"mickhino Prompt Capture the timeless beauty of a womans face th ccfbc4be eb78 4834 ba10 944e55cf3ab5\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1.png\" alt=\"mickhino Prompt Capture the timeless beauty of a womans face th ccfbc4be eb78 4834 ba10 944e55cf3ab5\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1.png 1000w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1-300x300.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1-150x150.png 150w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1-768x768.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1-100x100.png 100w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_Prompt_Capture_the_timeless_beauty_of_a_womans_face_th_ccfbc4be-eb78-4834-ba10-944e55cf3ab5-1-400x400.png 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><em>&#8220;Vibrant phoenix rising from ashes in black and grey.&#8221;<\/em><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3745 aligncenter\" title=\"mickhino include some geometry behind the bird 1be7c723 dcc4 4ee8 9486 c7b773af3868\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868.png\" alt=\"mickhino include some geometry behind the bird 1be7c723 dcc4 4ee8 9486 c7b773af3868\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868.png 1000w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868-300x300.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868-150x150.png 150w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868-768x768.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868-100x100.png 100w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_include_some_geometry_behind_the_bird_1be7c723-dcc4-4ee8-9486-c7b773af3868-400x400.png 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><em>&#8220;Angel and devil fighting in tattoo style.&#8221;<\/em><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3746 aligncenter\" title=\"mickhino An angel and a devil fighthing. B and W in a tattoo st cbc76716 60d2 4ea3 873a 6cb349470c10\" src=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10.png\" alt=\"mickhino An angel and a devil fighthing. B and W in a tattoo st cbc76716 60d2 4ea3 873a 6cb349470c10\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10.png 1000w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10-300x300.png 300w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10-150x150.png 150w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10-768x768.png 768w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10-100x100.png 100w, https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/06\/mickhino_An_angel_and_a_devil_fighthing._B_and_W_in_a_tattoo_st_cbc76716-60d2-4ea3-873a-6cb349470c10-400x400.png 400w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Offline_promo\"><\/span>Offline promo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We must not forget that tattoos are essentially \u201cliving artworks.\u201d<\/p>\n<p>Each piece represents hours of work and skill from the artist, and when visible, it acts as a small showcase of their craft for life.<\/p>\n<p>This form of promo is gold, as tattoos spark curiosity and referrals from friends.<\/p>\n<p>Always make sure clients feel comfortable throughout the process and leave with personal pieces that inspire word-of-mouth recommendations.<\/p>\n<p>That\u2019s how many of my friends chose artists I\u2019ve been tattooed by.<\/p>\n<p><strong>Did you make it this far?<\/strong><\/p>\n<p>Then I\u2019m truly happy you stuck with me.<\/p>\n<p>This turned out longer than expected \u2013 it happens sometimes.<\/p>\n<p>Maybe you know someone in the industry who would benefit from this?<br \/>\nIf so, I\u2019d greatly appreciate a share.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of this series of posts where I dive into how I would market different industries, it is now time to take a closer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83,78,100,101,108,79],"series":[],"class_list":["post-9588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-business-development-en","category-growth-hacking","category-influencer-marketing-en","category-instagram-en","category-marketing","category-online-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tattoo shop marketing \u00bb Proven ways to attract more clients<\/title>\n<meta name=\"description\" content=\"Are you a tattoo artist or own a tattoo studio? 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