{"id":9602,"date":"2022-05-05T11:08:16","date_gmt":"2022-05-05T09:08:16","guid":{"rendered":"https:\/\/www.mickyweis.com\/8-tips-tricks-til-din-digitale-organisation\/"},"modified":"2025-09-03T02:49:01","modified_gmt":"2025-09-03T00:49:01","slug":"digital-organisation","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/digital-organisation\/","title":{"rendered":"8 tips & tricks for your digital organization"},"content":{"rendered":"

“Micky, we need to kickstart growth, who should we hire?”<\/p>\n

\u2026 What do you want to achieve?<\/p>\n

” We want to get better at advertising, Google Ads, SEO, content, newsletters, growth hacking, e-commerce, inbound \u2013 and we just need some talented people. ”<\/p>\n

Can you relate to the above?<\/p>\n

I can. Over the past 10 years, there has been a rapid development in the Danish marketing scene \u2013 in fact, across the entire world.<\/p>\n

The demand for competent employees in the digital space has exploded, while the supply still lags behind.<\/p>\n

There are many reasons for this.<\/p>\n

The first is, of course, the explosive technological development across nearly all industries worldwide. Add to that the lack of formal education in the field, which is still in its early stages, and finally the pandemic, which acted as gasoline on the digitization fire.<\/p>\n

So the shortage of employees is evident \u2013 not least in my work as a consultant, where I have helped build organizations, hire employees, and become part of various organizational structures, which I will return to.<\/p>\n

In this post, I will share my perspective on how to structure a marketing team and how the different roles, in my view, should be understood.<\/p>\n

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