{"id":9652,"date":"2023-09-29T12:03:34","date_gmt":"2023-09-29T10:03:34","guid":{"rendered":"https:\/\/www.mickyweis.com\/den-omfattende-guide-til-seo-i-2023\/"},"modified":"2025-09-08T22:08:24","modified_gmt":"2025-09-08T20:08:24","slug":"seo-in-2023","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/","title":{"rendered":"SEO in 2023: Strategies for more visibility"},"content":{"rendered":"<p>In a world where digital presence has become crucial for business success, search engine optimization (SEO) stands at the forefront as one of the most effective ways to reach potential customers.<\/p>\n<p>Some time has passed since I wrote my <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-seo\/\">first major guide to SEO<\/a>, which, despite updates, was in need of fresh perspective.<\/p>\n<p>So here it comes \u2013 how I see SEO in 2023 and beyond.<\/p>\n<p>One tool I use extensively in 2023, which I haven\u2019t mentioned before, is <strong><a href=\"https:\/\/www.mickyweis.com\/en\/morningscore\/\">Morningscore<\/a><\/strong>.<\/p>\n<p>If you\u2019re starting somewhere, Morningscore would be a good place to begin.<\/p>\n<p><strong>But what is the key to a successful SEO strategy?<\/strong><\/p>\n<p>How do you navigate the complex landscape of algorithms, keywords, and content strategies? And most importantly, how long does it take to see the fruits of your SEO efforts?<\/p>\n<p>In this post, we will dive into the world of SEO, from its fundamental principles to advanced techniques used by industry-leading experts. We will also explore how artificial intelligence, especially tools like <a href=\"https:\/\/www.mickyweis.com\/en\/what-is-chatgpt\/\">ChatGPT<\/a>, is changing the game and creating new opportunities for businesses aiming to improve their online visibility.<\/p>\n<p>Whether you are new to SEO or an experienced veteran, this guide will give you insights and tools to take your SEO strategy to the next level.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#1_Understand_basic_SEO\" >1. Understand basic SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#2_SEOs_evolution\" >2. SEO&#8217;s evolution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#3_SEO_in_Denmark_a_unique_perspective\" >3. SEO in Denmark: a unique perspective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#4_On-Page_vs_Off-Page_SEO\" >4. On-Page vs. Off-Page SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#5_Technical_SEO\" >5. Technical SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#6_Content_is_king\" >6. Content is king<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#7_Tools_and_resources_for_effective_SEO\" >7. Tools and resources for effective SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#8_The_future_of_SEO\" >8. The future of  SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#9_Artificial_intelligence_and_SEO_a_new_era\" >9. Artificial intelligence and SEO: a new era<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#AIs_role_in_search_engines\" >AI\u2019s role in search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Chatbots_and_user_experience\" >Chatbots and user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Tools_like_ChatGPT\" >Tools like ChatGPT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#The_future_of_AI_and_SEO\" >The future of AI and SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#10_SEO_timeline_patience_is_key\" >10. SEO timeline: patience is key<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Starting_phase\" >Starting phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Competition_and_market\" >Competition and market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Quality_of_content\" >Quality of content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Previous_SEO_work\" >Previous SEO work<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Realistic_expectations\" >Realistic expectations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#Konklusion_Fremtiden_for_SEO_i_en_Konstant_Skiftende_Digital_Verden\" >Konklusion: Fremtiden for SEO i en Konstant Skiftende Digital Verden<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Understand_basic_SEO\"><\/span>1. <strong>Understand basic SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>What is SEO? <\/strong>Search engine optimization, often abbreviated as SEO, is a method for improving a website\u2019s visibility on search engines like Google. It is a combination of technical and creative elements that work together to improve rankings, drive traffic, and increase awareness in search engines.<\/li>\n<\/ul>\n<ul>\n<li><strong>SEO vs. SEM: <\/strong>Many confuse SEO with SEM (Search Engine Marketing), but the two are very different. While SEO focuses on gaining traffic from free, organic, editorial, or natural search results, SEM is about buying traffic through paid searches such as <a href=\"https:\/\/www.mickyweis.com\/en\/paid-ads-organic-results\/\">Google Ads.<\/a><\/li>\n<\/ul>\n<ul>\n<li><strong>Keywords: <\/strong>Keywords are the foundation of your SEO strategy. They are the words or phrases people type into search engines. By optimizing your website for the right keywords, you can ensure your site ranks high in search results when potential customers look for the products or services you offer.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_SEOs_evolution\"><\/span>2. SEO&#8217;s <strong>evolution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO has undergone a remarkable transformation since its beginnings. From being a simple exercise in <a href=\"https:\/\/www.mickyweis.com\/en\/keyword-density\/\">keyword density<\/a>, it has evolved into a complex discipline requiring a deep understanding of various areas, from technical optimization to content strategy and link building.<\/p>\n<p>In the early days of SEO, the focus was mainly on \u201cmanipulating\u201d the system. Many would fill their pages with keywords or hide keywords on the page to try to trick search engines. But as search engines became more advanced, these \u201cblack hat\u201d techniques became less effective.<\/p>\n<p>Today, SEO is much more about creating high-quality content that adds value for users. It\u2019s about understanding what users are looking for and providing it in a way that is easy for them to understand and engage with.<\/p>\n<p>But that doesn\u2019t mean technical SEO is no longer important.<\/p>\n<p>In fact, it is more important than ever. With the growing complexity of websites and increased competition for search result rankings, it is critical to ensure your site is as fast, secure, and user-friendly as possible.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_SEO_in_Denmark_a_unique_perspective\"><\/span>3. SEO <strong>in Denmark: a unique perspective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Denmark, like many Scandinavian countries, has a strong digital culture. With high internet penetration and a population quick to adopt new technologies, having a strong SEO strategy is highly relevant \u2013 not least because we are heavy users of Google.<\/p>\n<p>However, doing SEO in Denmark is not without its challenges. First, the Danish language is unique, meaning keywords and search phrases that perform well in English may not have the same effect in Danish.<\/p>\n<p>Additionally, the competition is tough. Many Danish businesses have already realized the importance of SEO, meaning those who want to break through must be smarter, more creative, and more dedicated than ever.<\/p>\n<p>We are a small country, so search volumes are also smaller compared to places like the USA. Therefore, being at the top is crucial to get traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_On-Page_vs_Off-Page_SEO\"><\/span>4. On-Page vs. Off-Page SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On-page and off-page SEO are the two main components of search engine optimization.<\/p>\n<ul>\n<li><strong>On-page<\/strong> refers to everything you can do on your website to improve its ranking. This includes keyword optimization, meta tags, titles, content structure, and internal linking.<\/li>\n<li><strong>Off-page SEO<\/strong> refers to everything you can do outside your website to improve its ranking. This primarily includes link building but can also involve social media mentions, guest articles, <a href=\"https:\/\/www.mickyweis.com\/en\/influencer-marketing-guide\/\">influencer marketing<\/a>, and more.<\/li>\n<\/ul>\n<p>Both are critical for a successful SEO strategy, but they require different approaches and tactics.<\/p>\n<p>For example, while on-page SEO often focuses on improving user experience (making your website faster, more user-friendly, etc.), off-page SEO focuses on building authority (getting <a href=\"https:\/\/www.mickyweis.com\/en\/linkbuilding\/\">links<\/a> from high-quality websites, mentions in reputable media, and so on).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Technical_SEO\"><\/span>5. <strong>Technical <\/strong>SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Technical SEO refers to all the things you can do to help search engines crawl and index your site more effectively. This includes creating an <a href=\"https:\/\/www.mickyweis.com\/en\/sitemap\/\">XML sitemap<\/a>, ensuring your site is <a href=\"https:\/\/www.mickyweis.com\/en\/mobile-friendliness\/\">mobile-friendly<\/a>, improving site speed, implementing proper structured data, and much more.<\/p>\n<blockquote><p>One of the most important aspects of technical SEO is site speed. In a world where users expect instant gratification, even a one-second delay can mean the difference between a conversion and a user leaving.<\/p><\/blockquote>\n<p>Mobile optimization is another critical component. With an increasing number of searches done on mobile devices, it is essential that your website looks good and functions well on smartphones and tablets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Content_is_king\"><\/span>6. Content is king<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may have heard the phrase \u201ccontent is king,\u201d and when it comes to SEO, it is absolutely true. Without quality content, you have nothing to optimize for search engines.<\/p>\n<p>But what makes content \u201cgood\u201d? First, it must be relevant to your audience. It should answer their questions and provide the information they are seeking. Second, it must be well-written \u2013 clear, concise, and free of spelling and grammar errors.<\/p>\n<p><strong><a href=\"https:\/\/www.mickyweis.com\/en\/content-marketing-strategy\/\">Read my guide to content marketing<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Tools_and_resources_for_effective_SEO\"><\/span>7. <strong>Tools and resources for effective SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many tools available for SEO specialists that help with everything from keyword research to link building and technical optimization. Some of the most popular include <a href=\"https:\/\/www.mickyweis.com\/en\/google-analytics-ga4\/\">Google Analytics<\/a>, <a href=\"https:\/\/www.mickyweis.com\/en\/google-search-console\/\">Google Search Console<\/a>, <a href=\"https:\/\/www.mickyweis.com\/en\/ahrefs\/\">Ahrefs<\/a>, <a href=\"https:\/\/www.mickyweis.com\/en\/semrush\/\">SEMrush<\/a>, and <a href=\"https:\/\/moz.com\/\">Moz<\/a>.<\/p>\n<p>These tools provide invaluable insights into your website\u2019s performance, where your traffic comes from, which keywords you rank for, and much more. They also help identify technical issues that may prevent your site from ranking as high as it could.<\/p>\n<p><strong><a href=\"https:\/\/www.mickyweis.com\/en\/marketing-tools\/\">See my full list of tools I use every month.<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_The_future_of_SEO\"><\/span>8. <strong>The future of <\/strong> SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is a constantly evolving discipline. What works today may not work tomorrow. But some trends are clear. For example, voice search, driven by devices like Amazon Echo and Google Home, is on the rise.<\/p>\n<p>This means SEO specialists must consider how to optimize for these types of searches.<\/p>\n<p>Video is another major trend.<\/p>\n<p>With YouTube now being the world\u2019s second-largest search engine, it is crucial for businesses to consider how to <a href=\"https:\/\/nealschaffer.com\/youtube-seo\/\">leverage video in their SEO strategy.<\/a><\/p>\n<p>Additionally, AI developments are expected to influence Google, particularly with the launch of <a href=\"https:\/\/www.mickyweis.com\/en\/google-bard\/\">Bard<\/a>, which may be <a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/\">integrated directly into their search engine<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Artificial_intelligence_and_SEO_a_new_era\"><\/span>9. <strong>Artificial intelligence and SEO: a new era<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artificial intelligence (AI) has revolutionized many industries, and SEO is no exception. With rapid AI advancements, search engine algorithms have become more sophisticated, offering a more personalized and precise user experience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"AIs_role_in_search_engines\"><\/span><strong>AI\u2019s role in search engines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search engines like Google already use AI to improve results. With RankBrain, an AI-powered algorithm, the ability to understand and process natural language has greatly improved. This allows search engines to better understand user intent and deliver more relevant results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chatbots_and_user_experience\"><\/span><strong>Chatbots and user experience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI-driven <a href=\"https:\/\/www.mickyweis.com\/en\/ai-customer-support\/\">chatbots<\/a> have become an integral part of many websites. They improve user experience by answering frequently asked questions, guiding users through the site, and even assisting with conversions. A good <a href=\"https:\/\/www.mickyweis.com\/en\/user-experience\/\">user experience<\/a> is essential for SEO, and chatbots help ensure visitors stay longer and engage more with your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tools_like_ChatGPT\"><\/span><strong>Tools like ChatGPT<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-marketing\/\">OpenAI\u2019s ChatGPT<\/a> is an example of how AI can generate human-like text based on inputs. This can be used in SEO for content creation and answering user queries. While it\u2019s important to use these tools responsibly and ensure content remains high-quality and relevant, they offer a scalable way to produce content efficiently.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_future_of_AI_and_SEO\"><\/span><strong>The future of AI and SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI has already significantly impacted SEO, but we are only scratching the surface. Future innovations may include advanced chatbots for deeper conversations, AI-powered analytics for insights, and more. SEO specialists must stay up to date and consider how to integrate these tools into their strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_SEO_timeline_patience_is_key\"><\/span>10. <strong>SEO timeline: patience is key<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most common questions businesses ask when starting SEO is: \u201cHow long does it take to see results?\u201d The answer depends on many factors, but one thing is certain: SEO is a long-term investment, and patience is essential.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Starting_phase\"><\/span><strong>Starting phase<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When beginning SEO, it may take time to see significant changes in rankings or traffic. Initial months often focus on technical optimization, content creation, and link building. While this lays the foundation for future success, immediate results may be minimal.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Competition_and_market\"><\/span><strong>Competition and market<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The speed of results also depends on market competition. In a niche with few competitors, results may appear faster than in a saturated industry.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_of_content\"><\/span><strong>Quality of content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>High-quality content is the cornerstone of SEO. Unique, relevant, and valuable content increases the chances of seeing results faster, but producing it and getting recognition from search engines takes time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Previous_SEO_work\"><\/span><strong>Previous SEO work<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your site has prior SEO work, this may accelerate or delay results. White hat practices can provide an advantage, while <a href=\"https:\/\/www.searchenginejournal.com\/11-black-hat-techniques-can-kill-seo-campaign\/180601\/\">black hat<\/a> techniques may require corrective measures.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Realistic_expectations\"><\/span><strong>Realistic expectations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Generally, businesses can expect to see noticeable results within 6 to 12 months after implementing a solid SEO strategy. SEO is ongoing \u2013 optimization, content updates, and link building are needed to maintain and improve rankings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Konklusion_Fremtiden_for_SEO_i_en_Konstant_Skiftende_Digital_Verden\"><\/span>Konklusion: Fremtiden for SEO i en Konstant Skiftende Digital Verden<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is more than keywords and link building. It is both an art and a science, requiring understanding, strategic thinking, and a willingness to adapt. In a digital age with evolving technology and changing user behavior, businesses must keep up with SEO best practices.<\/p>\n<p>AI tools like <a href=\"https:\/\/www.mickyweis.com\/en\/chatgpt-plugins\/\">ChatGPT<\/a> suggest a future where automation and deep learning play an even bigger role in content optimization. But regardless of technology, the core of SEO will always be providing value to the user.<\/p>\n<p>For businesses wanting to thrive online, the message is clear: invest in SEO, understand your audience, create quality content, and be ready to learn and adapt continuously. SEO is not a destination, but a continuous process requiring commitment, patience, and strategic insight.<\/p>\n<p>How has your SEO experience been over the past 12 months?<\/p>\n<p>Have you faced particular challenges or successes in your SEO journey? Or discovered new tools and strategies that were especially effective?<\/p>\n<p>Feel free to share your thoughts and experiences in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where digital presence has become crucial for business success, search engine optimization (SEO) stands at the forefront as one of the most [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,87,90,79,95],"series":[],"class_list":["post-9652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-content-marketing-en","category-e-commerce-en","category-online-marketing","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO in 2023 \u00bb Everything you need to know<\/title>\n<meta name=\"description\" content=\"SEO in 2023? From artificial intelligence and link building to technical optimization \u2013 we cover it all. Start your journey to the top today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO in 2023 \u00bb Everything you need to know\" \/>\n<meta property=\"og:description\" content=\"SEO in 2023? From artificial intelligence and link building to technical optimization \u2013 we cover it all. Start your journey to the top today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T10:03:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T20:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"SEO in 2023: Strategies for more visibility\",\"datePublished\":\"2023-09-29T10:03:34+00:00\",\"dateModified\":\"2025-09-08T20:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/\"},\"wordCount\":1817,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ai-chatgpt-4.png\",\"articleSection\":[\"Artificial intelligence\",\"Content Marketing\",\"E-commerce\",\"Online marketing\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/\",\"name\":\"SEO in 2023 \u00bb Everything you need to know\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ai-chatgpt-4.png\",\"datePublished\":\"2023-09-29T10:03:34+00:00\",\"dateModified\":\"2025-09-08T20:08:24+00:00\",\"description\":\"SEO in 2023? From artificial intelligence and link building to technical optimization \u2013 we cover it all. Start your journey to the top today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ai-chatgpt-4.png\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/ai-chatgpt-4.png\",\"width\":1200,\"height\":800,\"caption\":\"ai chatgpt 4\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/seo-in-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO in 2023: Strategies for more visibility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/\",\"name\":\"Micky Weis\",\"description\":\"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\",\"name\":\"Micky Weis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"url\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\",\"width\":1024,\"height\":899,\"caption\":\"Micky Weis\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/micky-1024x899-1.jpg\"},\"description\":\"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.\",\"sameAs\":[\"https:\\\/\\\/www.mickyweis.com\\\/\",\"https:\\\/\\\/www.facebook.com\\\/mickyweisen\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/mickyweis\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO in 2023 \u00bb Everything you need to know","description":"SEO in 2023? From artificial intelligence and link building to technical optimization \u2013 we cover it all. Start your journey to the top today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/","og_locale":"en_US","og_type":"article","og_title":"SEO in 2023 \u00bb Everything you need to know","og_description":"SEO in 2023? From artificial intelligence and link building to technical optimization \u2013 we cover it all. Start your journey to the top today.","og_url":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/","og_site_name":"Micky Weis","article_publisher":"https:\/\/www.facebook.com\/mickyweisen","article_author":"https:\/\/www.facebook.com\/mickyweisen","article_published_time":"2023-09-29T10:03:34+00:00","article_modified_time":"2025-09-08T20:08:24+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-3.png","type":"image\/png"}],"author":"Micky Weis","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Micky Weis","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#article","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/"},"author":{"name":"Micky Weis","@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"headline":"SEO in 2023: Strategies for more visibility","datePublished":"2023-09-29T10:03:34+00:00","dateModified":"2025-09-08T20:08:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/"},"wordCount":1817,"commentCount":0,"publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/ai-chatgpt-4.png","articleSection":["Artificial intelligence","Content Marketing","E-commerce","Online marketing","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/","url":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/","name":"SEO in 2023 \u00bb Everything you need to know","isPartOf":{"@id":"https:\/\/www.mickyweis.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/ai-chatgpt-4.png","datePublished":"2023-09-29T10:03:34+00:00","dateModified":"2025-09-08T20:08:24+00:00","description":"SEO in 2023? From artificial intelligence and link building to technical optimization \u2013 we cover it all. Start your journey to the top today.","breadcrumb":{"@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mickyweis.com\/en\/seo-in-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#primaryimage","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/ai-chatgpt-4.png","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2023\/05\/ai-chatgpt-4.png","width":1200,"height":800,"caption":"ai chatgpt 4"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mickyweis.com\/en\/seo-in-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mickyweis.com\/en\/"},{"@type":"ListItem","position":2,"name":"SEO in 2023: Strategies for more visibility"}]},{"@type":"WebSite","@id":"https:\/\/www.mickyweis.com\/en\/#website","url":"https:\/\/www.mickyweis.com\/en\/","name":"Micky Weis","description":"Online markedsf\u00f8ring siden 2009 \u00bb Lad os rykke jer til n\u00e6ste niveau","publisher":{"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mickyweis.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.mickyweis.com\/en\/#\/schema\/person\/a8c8fbec7274a0998c68287a1c5faaea","name":"Micky Weis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","url":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","contentUrl":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg","width":1024,"height":899,"caption":"Micky Weis"},"logo":{"@id":"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/05\/micky-1024x899-1.jpg"},"description":"Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med n\u00e6sten 20 \u00e5rs erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk v\u00e6kst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra K\u00f8benhavn.","sameAs":["https:\/\/www.mickyweis.com\/","https:\/\/www.facebook.com\/mickyweisen","https:\/\/www.linkedin.com\/in\/mickyweis\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/9652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/comments?post=9652"}],"version-history":[{"count":3,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/9652\/revisions"}],"predecessor-version":[{"id":9655,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/posts\/9652\/revisions\/9655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media\/6312"}],"wp:attachment":[{"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/media?parent=9652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/categories?post=9652"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.mickyweis.com\/en\/wp-json\/wp\/v2\/series?post=9652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}