{"id":9997,"date":"2025-11-24T12:19:05","date_gmt":"2025-11-24T11:19:05","guid":{"rendered":"https:\/\/www.mickyweis.com\/guerilla-marketing-den-rette-strategi-for-startups\/"},"modified":"2025-11-27T11:54:01","modified_gmt":"2025-11-27T10:54:01","slug":"guerilla-marketing-startups","status":"publish","type":"post","link":"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/","title":{"rendered":"Guerilla marketing for startups: Low-budget strategies that stand out"},"content":{"rendered":"<p>Guerrilla marketing is much more than entertaining stunts and creative gimmicks. It is a strategic approach that, when executed well, can generate massive attention, high engagement and strong market differentiation.<\/p>\n<p>For startups seeking visibility with limited resources, guerrilla marketing can be an effective solution. But like any method, it requires planning, insight and courage.<\/p>\n<p>When the idea is strong, execution thoughtful and the audience targeted precisely, guerrilla marketing can be the decisive lift that moves a startup from obscurity into the user\u2019s awareness.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Jump to section<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#What_is_guerrilla_marketing\" >What is guerrilla marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#Characteristics_of_guerrilla_marketing\" >Characteristics of guerrilla marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#Typical_uses_of_guerrilla_marketing\" >Typical uses of guerrilla marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#1_Marketing_integrated_into_urban_environments\" >1. Marketing integrated into urban environments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#2_Interactive_brand_experiences_and_events\" >2. Interactive brand experiences and events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#3_Digital_guerilla_marketing\" >3. Digital guerilla marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#Why_guerrilla_marketing_is_relevant_for_startups\" >Why guerrilla marketing is relevant for startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#How_startups_can_implement_guerrilla_marketing\" >How startups can implement guerrilla marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#1_Define_the_objective\" >1. Define the objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#2_Understand_your_audience\" >2. Understand your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#3_Choose_the_right_format\" >3. Choose the right format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#4_Plan_the_execution_thoroughly\" >4. Plan the execution thoroughly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#5_Prepare_for_the_response\" >5. Prepare for the response<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#6_Evaluate_and_learn\" >6. Evaluate and learn<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#Is_guerrilla_marketing_the_right_strategy_for_every_startup\" >Is guerrilla marketing the right strategy for every startup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/#Guerrilla_marketing_as_a_strategic_tool\" >Guerrilla marketing as a strategic tool<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_guerrilla_marketing\"><\/span>What is guerrilla marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerrilla marketing is a method within marketing in which brands use creativity, surprise and often unconventional approaches to attract attention, typically without spending large budgets.<\/p>\n<p>The concept was introduced by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jay_Conrad_Levinson\">Jay Conrad Levinson<\/a> in the 1980s, and the idea was that small businesses should be able to compete with larger ones by being smarter, rather than relying on more resources.<\/p>\n<p>Where traditional marketing focuses on planned campaigns and scalable formats, guerrilla marketing instead focuses on:<\/p>\n<ul>\n<li>Creating surprise<\/li>\n<li>Breaking expectations<\/li>\n<li>Actively engaging users<\/li>\n<li>Using the surroundings creatively<\/li>\n<li>Generating high virality with few resources<\/li>\n<\/ul>\n<p>In practice, this means the campaign often lives in public spaces, on social media or as a combination, typically with an unexpected twist that makes the audience stop and share the experience.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Characteristics_of_guerrilla_marketing\"><\/span>Characteristics of guerrilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although guerrilla marketing appears in many forms, it is most often characterized by:<\/p>\n<ul>\n<li>Lower budgets than traditional campaigns<\/li>\n<li>High creativity and idea-driven impact<\/li>\n<li>A focus on creating a strong emotional reaction<\/li>\n<li>An element of surprise or humor<\/li>\n<li>Potential for viral spread<\/li>\n<li>Creative use of surroundings or digital platforms<\/li>\n<\/ul>\n<p><strong>In short:<\/strong> Guerrilla marketing is about impact, not budget.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Typical_uses_of_guerrilla_marketing\"><\/span>Typical uses of guerrilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerrilla marketing can be used in many ways and contexts.<\/p>\n<p>For startups, it is often applied to create awareness around a new brand, product or campaign.<\/p>\n<p>Some of the most common forms include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Marketing_integrated_into_urban_environments\"><\/span>1. Marketing integrated into urban environments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This category covers all types of initiatives that use the physical environment as an active part of the campaign.<\/p>\n<p><strong>Examples include:<\/strong><\/p>\n<ul>\n<li>Ambient marketing in city spaces<\/li>\n<li>Street art, projections and visual installations in places where users do not expect marketing<\/li>\n<li>Creative use of public areas and transportation<\/li>\n<\/ul>\n<p>The goal is to create an experience that surprises while blending naturally into the surroundings.<\/p>\n<p>These campaigns work especially well in busy urban areas and often have strong potential for social media sharing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Interactive_brand_experiences_and_events\"><\/span>2. Interactive brand experiences and events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here the campaign focuses on interaction, participation and experiences that involve the user directly.<\/p>\n<p><strong>This can include:<\/strong><\/p>\n<ul>\n<li>Pop-up events<\/li>\n<li>Experiential marketing where the audience can try, test or actively experience something<\/li>\n<li>Product demonstrations, happenings and small events<\/li>\n<\/ul>\n<p>These activities generate strong emotional reactions and are often designed to be recorded and shared, leading to high social engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Digital_guerilla_marketing\"><\/span>3. Digital guerilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This category covers digital formats that create attention outside the physical world.<\/p>\n<p><strong>It includes:<\/strong><\/p>\n<ul>\n<li>Digital challenges and social experiments<\/li>\n<li>Interactive posts or viral campaigns<\/li>\n<li>Digital stunts that drive spontaneous user engagement<\/li>\n<\/ul>\n<p>Social platforms such as <a href=\"https:\/\/www.mickyweis.com\/en\/selling-on-tiktok\/\">TikTok<\/a> and <a href=\"https:\/\/www.mickyweis.com\/en\/engagement-instagram-reels\/\">Instagram<\/a> act as powerful channels here, enabling startups to reach large audiences with minimal resources when the timing and creativity are right.<\/p>\n<div class=\"greenbox\">\n<h2><span class=\"ez-toc-section\" id=\"Why_guerrilla_marketing_is_relevant_for_startups\"><\/span>Why guerrilla marketing is relevant for startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerrilla marketing is particularly relevant for startups because they often face limited budgets but have a significant need for visibility.<\/p>\n<p>Startups also benefit from being more flexible and creative than established companies, making guerrilla marketing a natural fit for their mindset.<\/p>\n<p>The method enables high impact without high investment and appeals to brands willing to stand out and challenge traditional marketing.<\/p>\n<p>In a competitive market where many businesses fight for the same attention, the unexpected and unconventional elements of guerrilla marketing can be the differentiating factor.<\/p>\n<p>These campaigns also have the potential for organic virality, reducing the need for heavy ad spending.<\/p>\n<p>The approach aligns well with many startup cultures, where courage, innovation and unconventional ideas are core values.<\/p>\n<p><strong>In short:<\/strong> For startups, guerrilla marketing can be an effective shortcut to attention and brand momentum if the idea is strong and the execution creative.<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_startups_can_implement_guerrilla_marketing\"><\/span>How startups can implement guerrilla marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before jumping into guerrilla marketing, it is important to define the strategy, just like with any other marketing effort.<\/p>\n<p>Key steps include:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Define_the_objective\"><\/span>1. Define the objective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start by identifying what the campaign should achieve:<\/p>\n<ul>\n<li>Create awareness?<\/li>\n<li>Promote a new product?<\/li>\n<li>Activate your community?<\/li>\n<li>Generate <a href=\"https:\/\/www.mickyweis.com\/en\/bazoom-backlinks\/\">press<\/a> coverage?<\/li>\n<\/ul>\n<p>A clear goal makes it easier to choose the right initiative.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Understand_your_audience\"><\/span>2. Understand your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Guerrilla marketing works best when it targets the exact <a href=\"https:\/\/www.mickyweis.com\/en\/social-listening\/\">audience<\/a> you want to engage.<\/p>\n<p>Startups should consider:<\/p>\n<ul>\n<li>Where the audience spends time physically<\/li>\n<li>Which digital channels they use<\/li>\n<li>What might surprise or engage them<\/li>\n<\/ul>\n<p>The sharper the audience insight, the stronger the effect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Choose_the_right_format\"><\/span>3. Choose the right format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Based on goals and audience, select the type of guerrilla marketing:<\/p>\n<ul>\n<li>Digital<\/li>\n<li>Physical<\/li>\n<li>Event-based<\/li>\n<li>Experience-based<\/li>\n<li>Hybrid<\/li>\n<\/ul>\n<p>Startups often succeed with digital viral stunts due to their scalability and budget friendliness.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Plan_the_execution_thoroughly\"><\/span>4. Plan the execution thoroughly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Although the campaign may appear spontaneous, high-quality guerrilla campaigns usually require detailed planning.<\/p>\n<p>This may involve:<\/p>\n<ul>\n<li>Location<\/li>\n<li>Timing<\/li>\n<li>Production<\/li>\n<li>Staff presence<\/li>\n<li>Filming and content creation for social media<\/li>\n<\/ul>\n<p>Strong execution increases the likelihood of going viral.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Prepare_for_the_response\"><\/span>5. Prepare for the response<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once the campaign is live, reactions may come quickly. Startups should be ready to:<\/p>\n<ul>\n<li>Respond to comments<\/li>\n<li>Engage with users<\/li>\n<li>Handle potential misunderstandings<\/li>\n<li>Share content actively<\/li>\n<\/ul>\n<p>Guerrilla marketing does not stop once the stunt is performed \u2014 this is often when the real impact begins.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Evaluate_and_learn\"><\/span>6. Evaluate and learn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>After the campaign, the team should analyze:<\/p>\n<ul>\n<li>What worked?<\/li>\n<li>What could be improved?<\/li>\n<li>How high was engagement?<\/li>\n<li>What effect did it have on awareness, traffic or sales?<\/li>\n<\/ul>\n<p>This helps refine future initiatives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_guerrilla_marketing_the_right_strategy_for_every_startup\"><\/span>Is guerrilla marketing the right strategy for every startup?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerrilla marketing can be extremely effective, but it is not the right approach for every startup.<\/p>\n<p><strong>It depends on:<\/strong><\/p>\n<ul>\n<li>Industry<\/li>\n<li>Audience<\/li>\n<li>Risk tolerance<\/li>\n<li>Brand tone<\/li>\n<li>Resources<\/li>\n<li>Creative capacity<\/li>\n<\/ul>\n<p>Startups with a bold, creative identity can achieve strong results, especially if the audience is active on social media.<\/p>\n<p>More conservative brands or B2B companies may require a more controlled and predictable strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Guerrilla_marketing_as_a_strategic_tool\"><\/span>Guerrilla marketing as a strategic tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Guerrilla marketing is far more than fun stunts and creative gimmicks. It is a strategic approach that, when executed well, can generate massive attention, high engagement and strong market differentiation.<\/p>\n<p>For startups seeking visibility with limited resources, guerrilla marketing can be a highly effective solution. But like any method, it requires planning, insight and courage.<\/p>\n<p>When the idea is strong, the execution thoughtful and the audience targeted precisely, guerrilla marketing can become the decisive lift that moves a startup from obscurity into the audience\u2019s awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerrilla marketing is much more than entertaining stunts and creative gimmicks. It is a strategic approach that, when executed well, can generate massive attention, high [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93,92],"series":[],"class_list":["post-9997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-general-en","category-tips-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guerilla marketing tactics every startup should know<\/title>\n<meta name=\"description\" content=\"Discover how startups can use guerilla marketing to spark attention, boost engagement, and create viral impact - all without big budgets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guerilla marketing tactics every startup should know\" \/>\n<meta property=\"og:description\" content=\"Discover how startups can use guerilla marketing to spark attention, boost engagement, and create viral impact - all without big budgets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mickyweis.com\/en\/guerilla-marketing-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Micky Weis\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/mickyweisen\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T11:19:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T10:54:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mickyweis.com\/wp-content\/uploads\/2021\/02\/brevkasse-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Micky Weis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micky Weis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/guerilla-marketing-startups\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/guerilla-marketing-startups\\\/\"},\"author\":{\"name\":\"Micky Weis\",\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"headline\":\"Guerilla marketing for startups: Low-budget strategies that stand out\",\"datePublished\":\"2025-11-24T11:19:05+00:00\",\"dateModified\":\"2025-11-27T10:54:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/guerilla-marketing-startups\\\/\"},\"wordCount\":1108,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/#\\\/schema\\\/person\\\/a8c8fbec7274a0998c68287a1c5faaea\"},\"image\":{\"@id\":\"https:\\\/\\\/www.mickyweis.com\\\/en\\\/guerilla-marketing-startups\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mickyweis.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/agi-artificial-general-intelligence.png\",\"articleSection\":[\"Marketing general\",\"Tips &amp; 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