Newsletters are an effective tool for maintaining customer contact, nurturing relationships, and ensuring continuous communication with your audience.
But which platform should you choose?
Active Campaign has been highlighted as one of the best platforms for tasks like segmentation.
In this post, we’ll dive deeper into the system behind ActiveCampaign and take a closer look at what the platform actually offers—and whether it’s a good choice specifically for newsletters.
You can read more about all the other email platforms here.
What is ActiveCampaign?
ActiveCampaign is a marketing automation platform primarily used for email marketing, CRM, and sales automation.
It caters to both small and larger businesses looking to streamline their communication through automated workflows.
But how does it actually work in practice, and what can it offer when your main focus is newsletters?
Features for newsletters
ActiveCampaign is especially known for its advanced automation features, but it also includes a number of useful functions for more traditional newsletter formats:
- Drag-and-drop editor: A user-friendly and intuitive editor that makes it easy to design newsletters without any coding.
- Segmentation: Ability to target content based on user data, behavior, and preferences for personalized emails.
- Automation: Automatically send newsletters based on specific triggers, such as a sign-up, a purchase, or inactivity.
- A/B testing: Test different subject lines, content, or send times and find out what performs best.
- Detailed analytics: Gain insight into open rates, click rates, and conversions so you can continuously optimize your campaigns.
Who is ActiveCampaign a good fit for?
ActiveCampaign is a powerful tool, but it’s best suited for businesses that want more than just to send a weekly newsletter.
If you also want to build automated workflows, nurture leads, or integrate email marketing with your CRM system, it’s a great choice.
For smaller businesses mainly looking to send simple newsletters a couple of times a month, the platform can quickly feel complex, and the price may be higher compared to alternatives like Mailchimp.
What does it cost?
ActiveCampaign offers different pricing tiers depending on your needs and number of contacts.
Prices start at $15/month but increase gradually with more features and higher contact volumes (up to $145/month).
It’s a good idea to determine which features you actually need before investing in the platform.
More than just a newsletter tool
ActiveCampaign is more than just a newsletter tool—it’s a comprehensive marketing automation platform.
That’s why it’s a solution that should be chosen carefully.
If you have ambitions to work strategically with email marketing and automation, it’s a strong choice.
If you’re simply looking for a straightforward solution for sending a monthly newsletter, there are simpler and more affordable alternatives available.
What’s your experience?
Have you worked with ActiveCampaign? Feel free to share your thoughts and experiences in the comments below.
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