--- title: "Micky Weis » 17 years of proven digital marketing execution" description: "My name is Micky Weis. My team and I are set to advance your digital strategy. Genuine online marketing with heart. ❤" url: "https://www.mickyweis.com/en/" source: "https://www.mickyweis.com/en/" --- Hello ![Sasa Kovacevic](https://www.mickyweis.com/wp-content/uploads/2023/02/1517590914065-100x100.jpeg) ![Nicolai Klausen](https://www.mickyweis.com/wp-content/uploads/2025/04/1588336038330-100x100.jpeg) ![Lasse Wiwe](https://www.mickyweis.com/wp-content/uploads/2023/08/1655671365520-100x100.jpeg) ![Mikkel Salling](https://www.mickyweis.com/wp-content/uploads/2021/04/1516509617846-100x100.jpeg) **79 recommendations** from people I have worked with # Digital strategy that actually moves things Freelance fractional CMO, 17 years in the field. I set the strategy and I do the work. [Book a 15 min call](https://www.mickyweis.com/en/external-cmo/) [See services ↓](#ydelser) ![Micky Weis](https://www.mickyweis.com/wp-content/uploads/2024/06/MW-FP-v1-1074x800.jpg) 41 documented cases 79 recommendations How it starts ## Most collaborations start with a message Tell me where you stand. I always reply within 24 hours. No pitch and no slides. Fifteen minutes where you talk, and I say honestly whether I can help, or who can. A reply within 24 hours, usually the same day **9:41**●●● ⌒ ▮ 9:41 ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2038%2038'%3E%3C/svg%3E) **Micky Weis**now I always reply within 24 hours. Shall we take 15 minutes on where you are? Slide, and we talk HummelBestsellerARLATattoodoRainmakingThornicoHelsebixenHviskOrganicbasicReshopperHummelBestsellerARLATattoodoRainmakingThornicoHelsebixenHviskOrganicbasicReshopper ![Micky Weis i en workshop](https://www.mickyweis.com/wp-content/themes/mickyweis-2026/assets/img/om-mig.jpg) About me ## Strategy and execution. Not one without the other. I started in marketing at 20. Since then I have built my own practice, served as CMO for Firtal Group and helped everything from startups to listed groups grow digitally. I work freelance and close to the business. 17 years in the field 425 articles written [10K+ \ on LinkedIn](https://www.linkedin.com/in/mickyweis/) ## What I do This is where I spend my time. [![snapchat-mw](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Snapchat ads** \ Snapchat is still alive, and so is their advertising platform. The medium offers great opportunities to boost your sales and app downloads…](https://www.mickyweis.com/en/service/snapchat-ads/) [![Group 39](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Search engine optimisation** \ Search engines are crucial for digital traffic. For your content to rank high in search results takes a targeted effort. I work…](https://www.mickyweis.com/en/service/seo/) [![instagram](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Instagram advertising** \ Instagram is here to stay – both the numbers and user behavior confirm it. The platform is owned by Facebook (Meta), which…](https://www.mickyweis.com/en/service/instagram-advertising/) [![mw icon v3 trans](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E)**AI advisory** \ AI isn't the future anymore, it's the present. Things are moving fast, and the people who understand how to use the technology…](https://www.mickyweis.com/en/service/ai-advisory/) [![Activity](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Freelance fractional CMO** \ Marketing plays a decisive role in a company's growth today. But for many companies, it can be hard to bring strategy, channels,…](https://www.mickyweis.com/en/service/fractional-cmo/) [![Activity](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Digital strategy** \ The digital landscape keeps getting more complex, and the number of touchpoints is growing explosively. That puts real demands on companies that…](https://www.mickyweis.com/en/service/digital-strategy/) [![3 User](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Workshops & talks** \ Digitalization and online marketing have become buzzwords that a lot of people use but few really understand. I run workshops and talks…](https://www.mickyweis.com/en/service/workshops-and-talks/) [![facebook](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Facebook advertising** \ Over the past 17 years, I've spent more than 100,000,000 DKK on Facebook advertising and worked with companies of every size and…](https://www.mickyweis.com/en/service/facebook-advertising/) [![link-building2](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201%201'%3E%3C/svg%3E)**Link building** \ Link building is a core part of search engine optimisation, and it's mattered a great deal to Google's algorithm for years -…](https://www.mickyweis.com/en/service/link-building/) ## How we get started Four steps. You know what happens at every one. Week 0 ### Fifteen minutes We talk about where you stand. No commitment, no pitch. Week 1 ### I dig in Numbers, competitors, channels and the team you have. Week 2-3 ### Strategy and plan A plan in order. Who does what, and when. Ongoing ### Execution I am in the day-to-day. Month to month, no lock-in. ## Selected cases What I did, and what came out of it. [Bazoom Group \ B2B cases **Bazoom Group** \ Read how I worked with Bazoom Group \ Growth strategy Product & Development B2B marketing](https://www.mickyweis.com/en/case/bazoom-group/) [BarkDNA \ Brands **BarkDNA** \ Read about how I worked with BarkDNA \ Paid performance E-commerce Branding](https://www.mickyweis.com/en/case/barkdna/) [Firtal Web A/S \ E-commerce **Firtal Web A/S** \ My role within one of the biggest e-com houses in Scandinavia \ CMO Education & development Digital strategy](https://www.mickyweis.com/en/case/firtal/) [Business Academy Kolding \ Education **Business Academy Kolding** \ Read about how I taught at IBA Kolding \ Teaching Teaching Teaching](https://www.mickyweis.com/en/case/business-academy-kolding/) [AAO Osteopathy \ Services **AAO Osteopathy** \ My role within the biggest osteopath chain in Europe \ META advertising Google Ads advertising Digital Business Development](https://www.mickyweis.com/en/case/aao-osteopathy/) [Molly & My \ E-commerce **Molly & My** \ Learn more on how I've worked with Molly & My \ Digital strategy Advertising SEO & CRO](https://www.mickyweis.com/en/case/mollyogmy/) ![Christian Stadil](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20209%20300'%3E%3C/svg%3E) Recommendation “ > Over the years, it has been a pleasure to work with Micky Weis. Besides being a nice guy, he is also extremely passionate and one of the most skilled digital marketing strategists we have in Denmark. He has proven this to me many times across various companies and types of tasks; from Tattoodo, over Firtal Group and Helsebixen to Sanovo Technology Group. Micky is a machine, in the positive sense, meaning that when you bring him in, he will almost certainly make a noticeable difference and significantly contribute to growing your online business; improving your conversion rates, strengthening and increasing your online community and following, and enhancing your visibility and ranking online – whether through Google or social media. I highly recommend Micky and his skills. Christian Stadil Owner/CEO/Adj.Prof. Thornico A/S ## What clients say ★★★★★ > Where to start? There is so much to say about Micky, but since I’m limited by characters, I’ll keep it short and precise: Micky Weis is undeniably one of the most talented marketers in Denmark. He is one of the few who can bridge strategy with tactics and either execute himself or inspire a team to do so.… ![Portrait photo of Rune Brandt, Partner and Co-founder at OBSIDIAN DIGITAL A/S.](https://www.mickyweis.com/wp-content/uploads/2023/02/1517590914065-100x100.jpeg) Sasa Kovacevic Partner & Co-founder at OBSIDIAN DIGITAL A/S ★★★★★ > Micky is one of the strongest marketing talents I have ever encountered, and he is relentlessly driven to keep raising the bar. Having Micky on board has been both inspiring and highly educational for everyone involved in marketing. In just one year, Micky built Bazoom’s marketing function from the ground up and created a strong foundation for future… ![Nicolai Klausen](https://www.mickyweis.com/wp-content/uploads/2025/04/1588336038330-100x100.jpeg) Nicolai Klausen Partner & Co-founder at Bazoom ApS ★★★★★ > Micky is always on point, and on numerous occasions, he has proven to be an invaluable asset in a larger strategy. He has an exceptional ability to connect brand, trends, and consumer needs, presenting it all in a compelling package that everyone can appreciate. Highly recommended. ![Lasse Wiwe](https://www.mickyweis.com/wp-content/uploads/2023/08/1655671365520-100x100.jpeg) Lasse Wiwe Co-founder & Board Member, NOHO Partners ★★★★★ > Micky is a dedicated and passionate online expert with a distinct knowledge and experience within social media. We were honored that Micky, despite running a business on his own, would take on the task of participating in our advisory board. Micky is the kind of guy you would want to keep close in your network as he can… ![Mikkel Salling](https://www.mickyweis.com/wp-content/uploads/2021/04/1516509617846-100x100.jpeg) Mikkel Salling CEO at Firtal Group ★★★★★ > Micky and I worked together several times. My experience is that he is very serious about his work and have a high quality in everything he touch. When people around you are ambitious and hardworking its spread and motivates other people. I would say this is one of Micky’s key forces. Micky has a good knowledge about online… ![Nikolaj Astrup](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) Nikolaj Astrup Founder, Refuga ApS ★★★★★ > I give my strongest recommendation to Micky Weis. Not only is he one of the most competent people I have worked with, he is also highly thoughtful, and his approach to the craft ensures that everyone gains value and deeper insight. One of our investors had previously worked with Micky and said, “he delivers results” — and he… ![Peter Lynggaard Petersen](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) Peter Lynggaard Petersen Co-owner, Myselfie ApS ## One of them said it on video Mark Wosgerau ![Mark Wosgerau in the video](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201280%20720'%3E%3C/svg%3E) Mark Wosgerau Entrepreneur and investor ## Latest from the blog [![Attribution in the AI Era: Why traditional marketing metrics are no longer enough](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![Has Instagram’s algorithm changed in 2026?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/instagram-algorithm-2026/) Instagram ## [Has Instagram’s algorithm changed in 2026?](https://www.mickyweis.com/en/instagram-algorithm-2026/) If you work with Instagram on a daily basis, you’ve probably asked yourself at some point: Has Instagram’s algorithm actually… 10 Jun 2026 · 10 min [![Is TEMU the real deal – or too good to be true?](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min Usually replies within 24 hours ## Are you somewhere something needs to change? Give me fifteen minutes. Then we both know whether there is something here. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)