Popular posts

My most popular posts. Marketing trends – one of the hot topics we constantly circle around when considering how brands should position themselves in a digital world. But what do the latest marketing trends actually mean, and how can companies implement them? These questions often arise when I give lectures at Aarhus University or participate in workshops with ambitious marketers.

Everyone talks about the latest marketing strategies, discusses viral campaigns, and eagerly shares their success stories over lunch breaks or at networking events. But how do you optimize the use of these trends? And how do you adapt in an industry that is constantly changing and often driven by consumers’ shifting preferences? These are just some of the dilemmas I’ve explored over the past decade – below, you can discover a range of blog posts where I uncover the latest marketing trends and their impact on consumer behavior.

The most-read posts on marketing and its significance in today’s business landscape.