Influencer marketing – how to get the most out of your brand ambassadors
Influencer marketing has become a buzzword that has exploded in the digital dictionary over the past five years. Unfortunately, there are many myths in the industry, and often, we only hear the overly positive stories or the most negative ones. In my opinion, this creates a very skewed perception of the influencer game as a whole.
That’s why I’ve written several blog posts to shed light on how you can actually use influencer marketing in a positive way and how to create ambassadors for your brand. For me, the most important aspect is building relationships. If you don’t create relationships, the dynamic becomes a transactional “something for something” model, which, in my view, never leads to anything sustainable in the long run.
Read more about influencer marketing and how to effectively use influencers in your marketing strategy.