In this post, we take a look at a well-known tool from Google: the Keyword Planner.
This tool allows you to gain insight into what users are actually searching for on Google’s search engine.
What is a Keyword Planner?
Keyword Planner has been available for many years and has become a staple in the digital toolbox for many professionals.
It is a tool that helps narrow down which keywords are relevant to your specific industry.
Which keywords are searched for the most, and which make sense for your business and the products you offer?
With this knowledge, you can discover new keywords, analyze the competition level for specific terms, and create relevant campaigns that align with user search trends.
The tool is free to use but may provide imprecise results when it comes to aspects like search volume.
To access more precise data, you need to pay for the tool’s features via Google Ads.
What Can Keyword Planner Be Used For?
As mentioned, Keyword Planner provides insight into what users are actually searching for.
Overall, the tool’s capabilities can be summarized as follows:
- Keyword Analysis: Investigate which keywords are related to the key terms defining your industry and gain insight into the most relevant keywords based on competition level and search volume.
- Performance Insights: Through Keyword Planner, you can obtain forecasts for the keywords you are interested in, gain an overview of their future development, and even filter them by cities and regions.
Benefits of Using Keyword Planner
When it comes to SEO, Keyword Planner is indispensable.
This tool provides a deeper understanding of your target audience’s search behavior and offers valuable information about relevant keywords, competition levels, bid prices, search volumes, and more.
Identifying both relevant and irrelevant keywords puts you in a favorable position, not only when launching Google Ads campaigns but also when optimizing your website for the keywords that currently define your target audience’s search habits.
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