Linkbuilding: Strategies for backlinks to boost SEO in 2025

Linkbuilding: Strategies for backlinks to boost SEO in 2025
Micky Weis
Micky Weis

15 years of experience in online marketing. Former CMO at, among others, Firtal Web A/S. Blogger about marketing and the things I’ve experienced along the way. Follow me on LinkedIn for daily updates.

Are you looking for ways to improve your SEO through linkbuilding in 2025?

Linkbuilding is a crucial factor in strengthening your website’s authority and ranking in search engines.

It’s not just about acquiring as many links as possible but about securing quality links from credible sources. This article will guide you through basic and advanced linkbuilding techniques to maximize your online presence.

Key points

  • Linkbuilding is an essential part of SEO and should prioritize quality over quantity, as high-quality links from relevant and authoritative sources improve a website’s ranking in search engine results.
  • Effective linkbuilding strategies include outreach linkbuilding, content marketing as link bait, and targeted use of social media to boost visibility and attract backlinks.
  • Avoid pitfalls like penalties from Google Penguin for unnatural links and risks of over-automation, while leveraging advanced methods like broken linkbuilding, awards, lists, and user-generated content.

Linkbuilding basics

Linkbuilding is a cornerstone of SEO.

It essentially involves establishing links to your website from other sites. However, not just any link counts. It’s crucial to focus on building quality links from relevant and authoritative sources rather than accumulating a large number of low-quality links. This improves rankings in Google search results and secures high-quality inbound links for your site.

But what’s the difference between internal and external links, and how can they impact your SEO?

Let’s find out.

What is linkbuilding?

Linkbuilding is the process of building and acquiring links from other websites to improve search engine rankings and drive traffic.

Danish linkbuilding focuses on acquiring links from Danish websites and content in Danish. This can be achieved through various methods, including outreach linkbuilding, content marketing, internal linkbuilding, and social media-based external linkbuilding. But remember, linkbuilding isn’t just about quantity.

The quality of the links you build is far more important than the sheer number.

Focus on quality – E.A.T

Google’s focus on E.A.T (Expertise, Authority, and Trustworthiness) emphasizes the importance of creating content that reflects expertise, authority, and trust. In a linkbuilding context, this means producing content that is not only link-worthy but also enhances your site’s reputation and search rankings.

By investing in E.A.T, you ensure your site is considered a reliable source in your field.

The importance of link quality vs. quantity

The quality of the links you build is extremely important. Not all links are created equal. If you link to low-quality sources, you can use the `rel=”nofollow”` attribute to tell Google not to count the link toward your website’s ranking.

High-quality inbound links can have a significant impact on your website’s ranking in Google search results, along with many other factors, of course.

Internal vs. external links

Both internal and external links play vital roles in linkbuilding—and SEO in general.

Internal links connect pages within your own website, while external links connect your site to other websites. Optimizing your internal links can signal to Google which pages are the most important on your website.

External links, on the other hand, contribute to your site’s credibility and authority.

Effective linkbuilding strategies

Now that we have a basic understanding of what linkbuilding is and how it works, let’s dive into some effective linkbuilding strategies. These include outreach linkbuilding, content marketing, and social media usage.

These strategies can help you build strong links and enhance your site’s visibility and authority.

Outreach linkbuilding

An effective outreach linkbuilding strategy involves using emails, creating organic visibility, and careful preparation to add value to the contacts you reach out to. This process can be time-consuming but is a worthwhile investment that can yield high-quality links.

Content marketing as link bait

Content marketing can act as link bait by creating unique and valuable content that naturally attracts links because other websites want to share it. This can include:

  • Infographics
  • Video tutorials
  • In-depth blog posts
  • Free e-books

Using social media

Social media is an excellent platform for building links and increasing the visibility of your content.

By creating engaging content that your followers share and comment on, you increase the chances of getting backlinks from other websites.

Buying links directly from media outlets?

I still buy links—admittedly. I just do it strategically and only when it makes sense.

This is the final step in the SEO “house.” First, I ensure the technical and content aspects are in place.

Personally, I think it’s acceptable to buy links from external media that can support your domain. And it works—for me, at least.

I use platforms like Bazoom for strategic link purchasing. Below is a screenshot directly from their platform:

Advanced linkbuilding methods

Having covered the basics of linkbuilding, let’s explore more advanced methods. These include broken linkbuilding, creating awards and lists, and leveraging user-generated content.

Broken linkbuilding

Broken linkbuilding involves finding broken links on other websites and suggesting your own content as a replacement. This is an effective way to gain backlinks while helping site owners improve their user experience.

Creating awards and lists

Creating awards and lists within your niche can attract links to your website. Examples include “Top 10” lists or industry awards recognizing other companies’ achievements.

User-generated content

User-generated content is another powerful method for building links. By encouraging your users to create and share their own content, you can naturally gain backlinks to your site.

Conclusion

Linkbuilding is a critical component of any SEO strategy. By understanding the various aspects of linkbuilding and applying the right strategies, you can improve your website’s visibility, increase traffic, and achieve higher rankings in search engines.

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