--- title: "What is local SEO? Here’s everything you need to know" description: "What is local SEO? Get an in-depth answer here and discover if your business should prioritize it in your SEO strategy." url: "https://www.mickyweis.com/en/local-seo/" source: "https://www.mickyweis.com/en/local-seo/" published: "2020-12-25T15:23:30+00:00" --- ![app marketing topbanner](https://www.mickyweis.com/wp-content/uploads/2021/04/app-marketing-topbanner.png) Local SEO is something all businesses should work with. Local SEO is a branch of [SEO](https://www.mickyweis.com/en/what-is-seo/) where the goal is to target specific geographic searches (city, neighborhood, region). For example, it could be “funeral director in Aalborg” if you run a funeral business in Aalborg or the surrounding area. ## **Why you should work with local SEO** The purpose of local SEO is to appear in specific location-based searches where users are looking for something nearby. If you run a funeral business, the keyword “funeral director” isn’t as important as the local keyword. It’s more important for you to appear when users search for a funeral director in your area, even though “funeral director” may have a higher search volume. Another key aspect of local SEO is appearing on Google Maps and their suggestions, as seen in the example below. You will take up much more space in the SERP, which increases the chances of users contacting your business. Additionally, there is the synergy between Google My Business and your organic SEO visibility. ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Flocal-seo%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/what-is-temu/) E-commerce ## [Is TEMU the real deal – or too good to be true?](https://www.mickyweis.com/en/what-is-temu/) A new chapter in online shopping from China If you’ve been paying attention to social media or watched this year’s… 27 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/content-audit/) Inbound & content ## [Content audit: Unlock the full potential of your existing content](https://www.mickyweis.com/en/content-audit/) If you work with content marketing, you have probably noticed that your website gradually accumulates a large amount of content.… 18 Mar 2026 · 8 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)