What are rich snippets? And how to use them effectively

Micky Weis

15 years of experience in online marketing. Former CMO at, among others, Firtal Web A/S. Blogger about marketing and the things I’ve experienced along the way. Follow me on LinkedIn for daily updates.

Kopieret

You’ve very likely seen rich snippets before. Rich snippets refer to extra information added to search results.

They’re something you manually add to your pages to take up more space on Google and provide additional details.

Here’s what a normal search result looks like:

And here’s an example of one using rich snippets:

How to create rich snippets

Rich snippets are added to your site by coding them in.

This is done using something called schema markup, which comes from Schema.org.

There are many different types of rich snippets.

They might show up as questions, star ratings under a product, or other forms. I’ll go through some of the main types shortly.

Adding schema markup can be a bit technical. So if you’re not very familiar with coding, you can use online tools to help. These tools allow you to choose the type of schema markup you want to create, enter your information, and then generate the code for your website.

Easy, right?

Common types of rich snippets

There are nearly endless variations of rich snippets, as they can be used in many different ways.

Here are some of the most common ones:

• “How to” markup
• Product type markup
• Reviews markup
• Software markup
• FAQ markup

You can find a detailed and comprehensive overview of all the different types directly on Google’s official site.