What is an SEO text? That’s a good question. The answer to it changes from time to time.
SEO stands for Search Engine Optimization. Directly translated, it’s a text that is optimized for search engines. This answer covers it quite well.
In modern terms, an SEO text is optimized for search engines by including keywords in the headings, at the beginning and end (and many other things). By doing this, you show Google and other search engines that the text is relevant for certain specific keywords.
How do you create a good SEO text?
An SEO text aims to attract visitors. You typically want those visitors to convert into some form of customer. Therefore, an SEO text should not just be a long piece of text where the keyword appears many times.
Unfortunately, this is a widespread misconception.
An SEO text is primarily written with the reader in mind. The visitors should feel that the text is useful and provides value. These are criteria that Google rewards, and it will therefore reflect in the ranking.
However, there are fundamental factors that determine whether it is a good SEO text, technically speaking.
How long should the text be?
A few years ago, everyone only talked about the length of SEO texts. Some claimed that a text under 1,000 words wasn’t relevant, while others believed a text of 300 words could easily rank for a keyword.
A general rule of thumb is to take a look at the length of the top five pages ranking right now, and then write your text 10% longer than theirs.
Statistically speaking, longer texts tend to rank better than shorter ones. So if you have something relevant to write about, write comprehensively about everything worth covering on the topic.
It’s important to maintain a good user experience throughout the text. You can do this by using lots of headings and including a table of contents at the top of your text.
This way, the text is easy to skim, and users can quickly find the information they are looking for.
What should you include in your SEO text?
Here are some good points to keep in mind when writing your own SEO text:
- Include your keywords in your headings.
- Use several headings throughout your text (just like in this article).
- Write your article long and exhaustively about the specific topic (but avoid filler content).
- Use formatting to highlight the most important points and keywords.
- Include your most important keywords as early as possible in the text.
- Link to other pages on your website (called internal link building).
- Remember, the user needs to get value.
With the above in mind, you are well-equipped to take top positions on Google with your SEO texts. Enjoy!
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