--- title: "Share of Voice: What is it and why does it matter for your brand?" description: "Share of Voice is a parameter used to assess how much attention your brand receives compared to your competitors." url: "https://www.mickyweis.com/en/share-of-voice/" source: "https://www.mickyweis.com/en/share-of-voice/" published: "2024-12-16T16:34:30+00:00" --- ![marketing trends 2018](https://www.mickyweis.com/wp-content/uploads/2021/04/marketing-trends-2018.png) Share of Voice, or SOV as it is often called, is a parameter used to assess how much attention your brand receives compared to your competitors. In other words, SOV provides insight into your brand’s popularity. Jump to section [Toggle](#) ## What is Share of Voice? Share of Voice gives you insight into your brand’s exposure compared to competitors. This can be measured across both traditional and online channels (TV, radio, social media, search engines, website traffic, etc.). SOV can be calculated based on organic traffic as well as paid advertising, allowing you to measure your brand awareness across different channels and compare them. ## How to measure Share of Voice Share of Voice is best measured using various tools such as [HubSpot](https://www.mickyweis.com/en/hubspot/), [Ahrefs](https://www.mickyweis.com/en/ahrefs/), [Semrush](https://www.mickyweis.com/en/semrush/), and Google Ads, each designed to track SOV across specific channels. Over time, you can determine whether your brand’s campaign investments are actually paying off in terms of continuous exposure. It is also essential to analyze how your brand’s Share of Voice performs across different channels and whether some channels are lagging behind others. ## Why should you know your SOV? Knowing your SOV is crucial because it provides an indication of where your brand stands compared to competitors, which campaigns have been the most successful, and what consumers think of your [brand](https://www.mickyweis.com/en/what-is-branding/). In other words, SOV as a metric offers valuable insights into brand management and highlights challenges you should monitor to improve brand awareness in the future ## Can Share of Voice be improved? You can actively work to improve your brand’s Share of Voice, depending on the specific channel you want to enhance. - **Search engines:** Optimize your [SEO](https://www.mickyweis.com/en/eeat-guidelines/) efforts to achieve greater visibility in search results. - **Social media:** Increase your presence on social media with content that engages users. - **Advertising:** Boost your ads and publish them where your target audience is most active ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. [Get in touch](https://www.mickyweis.com/en/external-cmo/) [Log in](https://www.mickyweis.com/wp-login.php?redirect_to=https%3A%2F%2Fwww.mickyweis.com%2Fen%2Fshare-of-voice%2F%23kommentarer) ## Read next [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/attribution-ai/) Marketing general ## [Attribution in the AI Era: Why traditional marketing metrics are no longer enough](https://www.mickyweis.com/en/attribution-ai/) For years, attribution has played a central role in digital marketing, and it used to be relatively straightforward. A user… 22 Jun 2026 · 11 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/experiential-marketing/) Marketing general ## [Experiential marketing: Guide to creating meaningful brand moments](https://www.mickyweis.com/en/experiential-marketing/) Traditional marketing channels can still be effective, but many brands experience that classic advertisements do not necessarily generate the same… 16 Mar 2026 · 10 min [![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20758%20429'%3E%3C/svg%3E)](https://www.mickyweis.com/en/online-reputation-management/) Marketing general ## [Online Reputation Management (ORM): How to protect your brand online](https://www.mickyweis.com/en/online-reputation-management/) Online Reputation Management, often abbreviated ORM, is no longer “nice to have”. It is a discipline that most companies will… 4 Mar 2026 · 9 min Usually replies within 24 hours ## Want me to look at yours? Tell me what you are sitting with. You get an honest answer — including if the answer is that you do not need me. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)