In my work with online marketing, I use a wide range of tools that streamline and simplify some of the more complex processes.
This is particularly true for SEO disciplines, where I have enjoyed testing a handful of marketing tools, each of which has contributed to SEO efforts.
Here, I have compiled an overview of some of the smaller cool tools.
Morningscore
We’ll start with Morningscore, and it’s no secret that this tool is among my favorites.
By using gamification, Morningscore has managed to turn SEO work, which can otherwise be challenging for many, into manageable missions.
Morningscore offers all the essential tools, such as:
- Keyword analysis.
- Content analysis.
- Link profile analysis.
- Competitor site and keyword ranking analysis.
All these tools are set up like a game, and you can continuously monitor how far you’ve come in completing your missions, which in this case are your SEO tasks.
I’ve found that this mission-based dashboard motivates users to tackle the most important SEO tasks and actually see them through to completion.
I also frequently use Morningscore when presenting specific SEO tasks to my clients.
Simply put, it is the most user-friendly tool for explaining complex SEO disciplines because, in my opinion, it has one of the most intuitive layouts on the market.
Search Console
Search Console is part of Google Analytics and is a tool that most people working with SEO are familiar with.
This is a free tool that continuously provides reports on how your website is performing in Google’s search results.
With Google Search Console, you can gain insights into how Google views your website, including internal and external link building, how your site is indexed and crawled, and your site’s performance and traffic generation.
All these elements play an active role in how Google perceives your site and its overall quality.
Screaming Frog
Screaming Frog is one of the more technical tools designed to crawl your website and provide an overview of the most critical onsite SEO tasks that can improve your website’s search result rankings.
With Screaming Frog, the following processes can be initiated:
- Creation of sitemaps.
- Analysis of title and meta tags.
- Overview of server errors.
- Analysis of your site’s structure (including internal link evaluation).
The crawling of your website can be set to occur regularly, allowing you to continuously monitor opportunities for improving your rankings in search engines.
Ahrefs
Ahrefs is one of the biggest SEO tools on the market right now and has gained widespread popularity.
In addition to standard analyses that allow you to delve deeply into SEO work (keyword analysis, site ranking, content quality, link building, etc.) and a user-friendly dashboard that is updated with new data, the tool also offers data personalization.
In other words, users can analyze specific data in detail and see the relationships between selected parameters – a feature that Ahrefs makes possible.
Finally, Ahrefs offers a wealth of content for learning and understanding SEO disciplines, along with inspiration catalogs for content that will contribute to a more advantageous site ranking for your website.
Bazoom
Among the essential SEO disciplines included in all the tools mentioned above is the analysis of both internal and external links.
Maintaining relevant external links is a crucial SEO discipline because these links play an active role in your website’s and brand’s credibility.
Relevant external links give search engines insight into whether your website is worthy of appearing among the top search results.
To maintain the most relevant backlinks, I’d like to mention Bazoom here.
Bazoom is an excellent tool that focuses on external link building. It features a large database of media and websites relevant to countless niches and industries.
With Bazoom, you can get quality-assured content delivered to these websites, linking back to your own site and ensuring relevant backlinks that boost the credibility of your page.
Bazoom is also integrated with the aforementioned Ahrefs, providing the opportunity to combine the capabilities of both tools in one place.
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