There should be no doubt that I, like many others, am quite enthusiastic about the impressive AI development currently taking place. With the massive success that ChatGPT, for example, has achieved on the basis of its complex language models and machine learning, it was only a matter of time before other major tech giants introduced their own AI chatbots.
So far, we have seen how Microsoft has implemented AI in their search engine Bing and continues to aim for AI to be an integrated part of their already recognized programs via Microsoft Copilot.
At the time of writing, it is now Google’s turn to be part of this exciting development, and in this post we will take a closer look at the latest addition to the AI tool landscape: Google Bard.
We welcome a new AI chatbot
Bard is Google’s bid for an AI chatbot that, based on machine learning and language processing, can deliver natural answers to almost any question.
We are already familiar with Google’s search function, which we all use to ask questions. But instead of only being presented with the well-known list of blue links, Bard will function as an AI conversation partner.
This means that we are dealing with the implementation of simulated human-like conversations, similar to what we already know from ChatGPT. In fact, according to Google, the Transformer aspect of ChatGPT is also present in Bard’s technology. It will therefore be a chatbot that develops and “transforms” as users interact with it.
I have in a previous post written about my expectations for Google Bard, which you can read more about here.
What can Google Bard offer?
The difference between ChatGPT and Bard’s technology lies in one of Google’s greatest strengths: their search results. Where ChatGPT previously came up short with results limited to 2021, Google Bard will use the newest data delivered directly from their own search engine.
Bard will also be closely connected with other Google apps such as Docs, Sheets, and Gmail. This makes it possible to export Bard’s answers into relevant apps to be used in concrete contexts.
Furthermore, Bard is reportedly becoming part of the visual AI field. Google’s chatbot can therefore partly generate AI images based on user requests and, in a similar way to ChatGPT 4.0, provide meaningful answers based on the user’s own images.
Has Google been too quick?
When Bard was introduced back in February 2023, it was clear that Google had jumped the gun.
With ChatGPT’s massive success, it is assumed that Google rushed to join the AI race, resulting in a version of Bard that simply did not live up to expectations.
Some months later, Google Bard is still in the testing phase. However, there is talk that the tool will be free to use, meaning it is only a matter of time before we can truly begin testing the chatbot. Personally, I am excited to see how this new AI tool can become part of marketing strategies.
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