Following my recent post about ChatGPT, I have received a flood of inquiries about AI, tools, and how to use them. In particular, questions about where one can collaborate with these tools and apply them in marketing.
As mentioned in my latest post about ChatGPT, I believe that all companies, in one way or another, will have to relate to AI, not least because the new systems have become so user-friendly that anyone can implement them.
Let us look at the tools I have selected, which I believe can help streamline processes, support research, analyze data, and generate countless ideas.
I could have chosen 200 of these tools, as many are currently being released every single week.
However, I found it relevant to highlight just a few, so as not to overwhelm.
1. ChatGPT
No surprise, ChatGPT is on the list.
ChatGPT is an advanced AI chatbot designed to deliver fast and relevant answers to questions. It can also integrate with different platforms.
In my opinion, ChatGPT and their API (OpenAI) are currently the most interesting technology. It seems to be the future’s version of an assistant for everything we do. Recently, ChatGPT also announced that they are creating their own version of an app store, similar to Apple’s. This means ChatGPT allows other developers to create plugins and extensions for their existing platform.
With more than 100 million users already, I believe developers will want to join this journey — a great opportunity to showcase skills.
ChatGPT is still the easiest tool to use, but Google’s version (Google Bard) may become equally user-friendly. (Read more about Bard further down).
Click here to use the platform
Tip: Add ChatGPT to Google Sheets via an extension. This way, you can type commands directly into Google Sheets through their API. It requires some technical knowledge, but it works — I use it myself.
2. Midjourney5
Midjourney5 was created by a former NASA researcher named David Holz. With AI, you can get Midjourney to generate both realistic and animated images from a simple prompt. They built the “bot” into Discord, so you run commands directly there. It is still in beta, but surprisingly effective.
Click here to use the platform
(You need to create a Discord profile).
Here, I asked Midjourney5 to generate an image of David Beckham.
3. SEO.ai
SEO.ai is a tool that uses artificial intelligence to help optimize your website for search engines.
The tool suggests keywords and content that can improve your ranking in search results. It is easy to use and requires minimal technical expertise.
You get real-time feedback on your content. It is still new to me, but it seems to save significant time when it comes to keyword analysis and research for copywriting.
I was previously skeptical of using AI as a sole copywriter, but these systems are strong partners when it comes to optimizing content.
Click here to use the platform
4. Bing Image creator
Bing Image Creator is a powerful tool that uses AI to generate unique images based on your descriptions or keywords.
It is ideal for creating visuals for social media or websites without graphic design skills. It is still in beta, and you need to write in English.
Since Microsoft has acquired a larger stake in OpenAI, one can expect further development.
Click here to use the platform
Here, I asked the platform to generate an image of Zealand in Denmark.
5. Jasper.ai
So what is Jasper.ai?
It is an AI-powered assistant that helps manage your time and tasks more effectively.
Jasper can also generate text, similar to SEO.ai. However, it feels as if Jasper aims to be more of a complete AI assistant rather than only a copywriting tool. I found it a bit overwhelming when I tested it, as it can do so much.
Click here to use the platform
6. Browse.ai
Browse AI is a more technical AI software that functions as a robot for monitoring, analyzing, and extracting data from websites, apps, and more.
For example, you can ask it to monitor Google rankings for a given keyword and receive notifications when positions change. I still lack projects where I can fully apply it, but the integrations with other systems are constantly expanding.
They recently received investment from one of my other favorite tools, Zapier, which indicates they are onto something. They have also reached 10,000 users, which is impressive. Try it out and see for yourself.
Click here to use the platform
7. Google Bard
Google Bard is a new tool expected to compete with ChatGPT. After Microsoft’s significant investment in ChatGPT’s backbone (OpenAI), Alphabet (Google’s parent company) sees its biggest revenue source — Google search — threatened.
Naturally, they want to join the competition. Currently, the platform is only available in the US and UK, but global rollout is expected soon.
8. Adobe Firefly
Adobe Firefly is another exciting AI tool designed for image generation. It has not yet launched. I believe stock photos and graphic design will be among the areas where AI adoption accelerates fastest. Since Adobe is a major player in both stock photos and design software (Photoshop suite), it makes sense for them to enter this space. I have already signed up for the waitlist.
Click here to join the waitlist
9. Microsoft co-pilot
Another tool I look forward to is Microsoft Co-pilot. As a natural progression, Microsoft is integrating OpenAI technology into their core products, including Office. Co-pilot seems to be their unified approach. Currently, it is being tested in the US among large companies, and I look forward to broader rollout.
Click here to read more about the platform
10. Perplexity.ai
Perplexity is like a search engine meets ChatGPT — but with sources. You get AI-generated answers that link to real websites. It is brilliant for research, content writing, or quickly understanding a topic while ensuring the answers are not pure AI hallucinations. I often use it for a quick overview before diving deeper.
11. ElevenLabs
ElevenLabs is my go-to for text-to-speech. You can generate realistic voices — also in Danish — that sound natural rather than outdated. It is perfect for video content, voiceovers, reels, or podcasts, saving time on recording and editing. Bonus: You can save your own voice profiles and refine them.
12. Play.ht
Play.ht is one of the best alternatives to ElevenLabs and can convert blog posts into listenable audio files. If you want to repurpose content, this is an excellent option. Many use it to add “read aloud” versions to websites or create micro-podcasts with no production time. It also works well for long guides or email content.
13. Claude.ai
Claude is Anthropic’s answer to ChatGPT — with more sensitivity to context. While GPT models often provide direct answers, Claude aims to be more reflective and nuanced. I use it when brainstorming, exploring new angles, or analyzing topics more deeply. It often feels less “automated” — in a good way.
14. Morningscore
This is my absolute favorite SEO tool, and it has been for years: Morningscore. It is Danish-developed and strikes the perfect balance between usability and functionality. Your entire SEO workflow is visualized in missions and goals, making it easy to see what works and what does not. They continuously add AI features, which is why it makes the list.
I use it to:
- Track keyword rankings and competitors
- Identify technical issues and easy wins
- Get prioritized SEO tasks presented as missions
- Monitor visibility development without drowning in dashboards
If you work with SEO — or just want to understand it without a headache — try Morningscore. I regularly recommend it to both beginners and companies who want to manage their performance in-house.
AI tools: the present, the future, and why you cannot ignore them
AI tools are no longer just a technological gimmick. They have become a natural part of everyday life for thousands of businesses and solo performers who want to work more efficiently and effectively. We are at a stage where AI tools have moved from experimental to integral in everything from strategy and analysis to content creation, support, and automation.
There is a reason AI is gaining more attention. The simple fact is: those who use it wisely save time. And time is a currency that never loses value. The time saved can be used for creativity, scaling up, or simply breathing space in the calendar.
If you work in marketing, development, business strategy, or another field, you know speed matters. It is not about being first but about executing faster, testing more, and making better decisions with more data. Here, AI is not just a helper — it is a gear shift.
From experiment to infrastructure
Just a few years ago, AI lived in labs or Silicon Valley experiments. Today, it is built directly into tools we already use — Google Docs, Notion, Photoshop, Excel, and even social platforms. This means you do not need to learn new systems. AI is already in the tools you know.
It is no longer a question of whether AI will become part of daily life — it already has. The real question is how you, as a person or business, will use it to create an unfair advantage. Just as the internet changed the rules in the 2000s and social media did in the 2010s, AI is the defining wave of the 2020s.
It is not about replacing people but collaborating smarter
A common misconception is that AI is here to take jobs. That is misguided. AI is not a replacement — it is a catalyst. Those who lose out will not be replaced by AI, but by other people who use AI more effectively.
Example: If you spend four hours on keyword research, while a competitor uses an AI tool to do it in 15 minutes with better live data, you are at a disadvantage. Not because you lack skills, but because you lack speed.
Specialization and value: AI becomes more tailored
We are seeing AI tools evolve beyond one large model that can do a bit of everything. The future is specialized. There will be tools built specifically for journalists, for email marketing, for research, for B2B sales, for TikTok videos — and they are improving every week.
This opens new opportunities but also requires users to choose wisely. It is like choosing the right kitchen tool: a knife is excellent, but not for whipping cream. The same applies to AI. Learn the differences and pick the right partners.
You do not need to understand the technology, but you must understand the potential
An important point: You do not need to know how an LLM model is trained, how embeddings work, or what zero-shot learning means. What matters is: How does this save me time? How does it improve my output? How can I use it in my daily workflow?
Just as you do not need to be a mechanic to drive a car, you do not need to be an AI expert to use these tools. But you must dare to hit the accelerator.
The best time to start was yesterday. The next best time is today.
If you have not started yet — start small. Use ChatGPT to brainstorm. Use Perplexity.ai for research. Use an AI image tool for your next post. You do not need to implement 17 tools at once — just begin somewhere. Experience comes with practice.
And most importantly: this is not about chasing a trend. It is about understanding a new foundation for how we work, communicate, and create value. This is the new normal.
Kilder og inspiration
• Neural Frames – Best AI Tools of 2025
• Harvard Business Review: AI is changing how we work
• Wikipedia: The Fourth Industrial Revolution
• FutureTools.io – daglige opdateringer på nye AI-værktøjer
The biggest mistake you can make right now is to ignore AI. The second-biggest is to think you must be an expert to get started. You just need to take the first step. The rest will follow.
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