The Meta Ads Manager; Previously Facebook’s ad management tool was known as “Power Editor,” inspired by Google Ads Editor. Today, everything has been integrated into one platform called “Ads Manager.” In the past, there was a need to separate the two platforms, with one catering to advanced features and the other designed for new users.
Power Editor, now known as “Ads Manager,” is Facebook’s advertising platform. It includes all the necessary features for advertising on Facebook, as well as on Instagram and WhatsApp. It’s a consolidation of all the functions that were previously spread across different systems, now brought together under one roof.
Below, you can read my tips and tricks for getting the most out of Ads Manager.