ProfitMetrics.io is a profit optimization software for e-commerce companies. I have been using the system for some time now to get a better overview of profits, especially when working with Facebook advertising.
With the new iOS14 update and increased competition in many industries, I believe that profit optimization is better than just looking at ROAS—the classic return on advertising model.
Many people have asked me what ProfitMetrics is, so I’ve put together this article with the team behind it to give you an easy overview of what the tool can do for you.
The tool calculates profit per order in real-time and allows you to measure the effectiveness of your ads on Facebook and Google Ads based on profit, rather than revenue.
Profit as a daily KPI
If you’re a business owner, CMO, or responsible for marketing, you can keep a close eye on your company’s financial health and respond promptly if a downward trend emerges.
ProfitMetrics.io makes it incredibly easy to see what’s left after everyone has had their “share of the pie” and to identify which cost items are pulling the most down.
If you’re a specialist working with the optimization of Google and Facebook Ads, you can finally say goodbye to inaccurate and opaque ROAS calculations.
ProfitMetrics.io sends profit data directly into Google and Facebook, where the numbers are attributed according to each platform’s own attribution model.
This way, you can continue your usual workflows while saving a lot of valuable time on optimization.
What a ProfitMetrics dashboard looks like
With profit data in your marketing channels, you can also use the metric POAS – Profit on Ad Spend.
Unlike revenue, profit is directly comparable to ad spend, meaning that break-even POAS is always 1.
If your ad has a POAS of more than 1, it’s profitable. This allows you to quickly identify and scale your winning ads while cutting off the unprofitable ones.
When you work with POAS in Google Ads, you can activate Profit Bidding on your Smart Shopping and Smart Bidding campaigns.
In short, you can teach Google’s algorithm how to find the customers who generate the most profit for your business.
Efficient profit optimization
Efficient profit optimization depends on three things: transparency, the ability to act, and data validity.
ProfitMetrics.io creates transparency by calculating your actual profit per order. ProfitMetrics.io subtracts all costs associated with the order, so you know exactly what’s left. No more guessing.
One glance at the ProfitMetrics.io Dashboard, and you’ll know exactly how your business is performing.
The ability to act comes when ProfitMetrics.io sends profit data into Google Ads, Facebook Ads, and Google Analytics.
Here, the actual profit is attributed to your ads, so you can easily turn off the money drains and ramp up the ones that are bringing in positive numbers.
Data validity
Data validity is primarily about understanding your numbers.
That’s why ProfitMetrics.io makes it easy for you to see which numbers are included in your profit calculation. Additionally, data validity is about stability and security.
It’s normal for 10-15% of purchase and behavior data to be lost in Google Analytics from your webshop, which can have a drastic effect on data validity.
ProfitMetrics.io works server-side to server-side with a wide range of e-commerce platforms and all marketing channels, ensuring 100% data accuracy in your reporting.
Free trial and guidance
ProfitMetrics.io offers a 14-day free trial, during which a skilled team will help you get started with the platform.
Comments