Snapchat is one of the social media platforms that has been around for quite a few years now. Yet, it’s not as widely used for advertising as platforms like Facebook and Instagram.
This is partly because their advertising platform has lagged behind for years — and also because Facebook and Instagram advertising has become somewhat of a “default setting.”
A shame, if you ask me.
So let’s change that! Today we’re going to figure out whether Snapchat makes sense for you as an advertiser — and who else it might be relevant for.
Ready? Let’s dive in!
What is Snapchat?
Snapchat is a social media platform founded back in 2011. Already by 2013, Facebook offered to buy Snapchat for over three billion dollars — just two years after the company launched.
There are over 238 million daily users on Snapchat — and they spend an average of more than half an hour on the app. The gender split is about 60/40 in favor of women. And here’s something worth noting: an active user can open the app up to 30 times a day.
Why is that interesting?
Because we’re talking about a loyal audience that you have the opportunity to reach multiple times a day.
Why is Snapchat advertising exciting?
A major advantage of Snapchat is that, like TikTok, it is driven by sound and visuals. This means your ads are very likely to play with sound. If you have high-quality images or good video content, they will be shown in full-screen format.
How I would approach Snapchat advertising
If I owned a webshop targeting people between the ages of 25 and 35, I would run Snapchat ads to build awareness about my store and then hit them with a remarketing flow across multiple platforms.
If I had an app, I would absolutely use Snapchat both to drive app downloads and to re-engage inactive users.
Does any of the above sound like your situation? Then I’d say go for it and give Snapchat a try. It’s still not widely adopted, so there could be real potential hiding here.
Good luck!
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