Short introduction
Bazoom Group is the world’s largest link platform, serving more than 70,000 media outlets globally and handling over 5,000 monthly transactions. Operating at the intersection of content, SEO, and performance marketing, the company has established itself as a key player in the international digital ecosystem.
In 2024, Bazoom Group was acquired by the Norwegian venture firm HAWK in a transaction exceeding DKK 250 million — the result of several years of focused work on scaling, product development, and market positioning.
Solution
In my role as External CMO and member of the management team, I held overall responsibility for marketing strategy, brand positioning, and growth, with a clear focus on strengthening Bazoom Group’s long-term market leadership.
The work was centered around professionalizing the marketing function in line with the company’s increasing size and complexity. This included a close alignment between marketing, product, and development, ensuring that positioning, value proposition, and go-to-market strategy were directly anchored in product development and customer needs.
The role was both strategic and hands-on, with responsibility for ensuring that the marketing efforts supported the company’s overall business objectives — including preparation for a successful exit.
Micky is one of the strongest marketing talents I have ever encountered, and he is relentlessly driven to keep raising the bar. Having Micky on board has been both inspiring and highly educational for everyone involved in marketing. In just one year, Micky built Bazoom’s marketing function from the ground up and created a strong foundation for future growth. Micky also truly excels on the product side, where he brings a constant drive to improve the user experience across every touchpoint. My strongest recommendation for anyone looking to optimize their business online—both in terms of marketing and product.
Nicolai Klausen
Partner & Co-founder at Bazoom ApS
I had the pleasure of working closely with Micky for five months at Bazoom. During that time, I was deeply impressed by Micky’s ability to bring marketing, market insights, and strategy together into a cohesive whole—driven by his extensive experience, sharp mind, and unwavering professionalism. Beyond being a true professional, Micky brings an incredible sense of positivity and joy to everything he does—every single day, both in and out of the office. This energy consistently strengthened team spirit and collaboration. Micky will be greatly missed, and I would wholeheartedly recommend him for any role or project.
Kristoffer Krog
Head of Global Partnerships | Bazoom Group
I’ve had the pleasure of working with Micky at Bazoom. It has been nothing short of a great pleasure to work with Micky and get to know him personally. He is exceptionally skilled professionally and a genuine pleasure to be around. I truly hope to have the opportunity to work with Micky again in the future.
Nikolaj Østergaard
Co-founder at Bazoom Group ApS
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I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
