Company introduction
Chefmade is a new platform with five years of experience in Denmark. However, by “new,” I mean that the platform is new within its segment: social dining.
Social dining is a concept that has existed abroad for many years. It involves having a chef from a local restaurant come to your private home to prepare a meal in a cozy, familiar setting.
Chefmade is a digital platform, and therefore, it has a significant need for measuring key metrics, such as KPIs, crafting content, and, most importantly, developing a strong advertising strategy.
My approach to the case
Over a period of three years, I was responsible for the digital strategy. I developed a new digital advertising plan, set up KPIs, and provided reporting to the team.
My goal was to create KPIs that were “easy” to measure. By this, I mean that in the beginning, we didn’t have enough bookings to make statistically sound decisions, so we established alternative KPIs that guided us toward our objectives.
Afterward, we had a content dialogue to ensure we knew exactly which segments we wanted to target and with what type of content. This was immensely important to us, as we aimed to sell to both private customers (for various events) and businesses, including corporate holiday parties and receptions.
Get a no-obligation offer
I focus on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my clients, whom I essentially see as partners.
My journey with Micky Weis
Consistently hardworking and dedicated. Micky's inputs are always highly valued. An absolute leader in the marketing space with experience from around the globe.
Jens Christian Thordal Poulsen
LL.M | Executive MBA | Investment Lawyer