In this article, we take a closer look at one of the newest search engines that has successfully incorporated artificial intelligence, helping users receive the most relevant answers to date.
We are talking about Perplexity AI, one of the latest advancements in the field of Artificial Intelligence.
Let’s explore the platform below.
New Search Behavior ‘Unlocked’
Currently, there is a growing trend where users increasingly incorporate AI into their search behavior.
Instead of searching for something on Google, they turn to AI-driven platforms like ChatGPT or Google Gemini to get a quick and direct answer to their queries, rather than scrolling through numerous search results offered by Google’s traditional platform.
Perhaps for this very reason, Google has started including AI-generated answers at the top of search engine results pages (SERP).
What is Perplexity AI?
Perplexity AI was launched in 2022 as an alternative to traditional search platforms, aiming to provide even more relevant search results.
The search process on this platform functions as a conversation, where users can continuously refine and expand on the answers they receive. Additionally, it offers the possibility of performing image searches.
Perplexity differs from traditional search engines by actively curating the search results and related suggestions that make the most sense for the user.
Furthermore, the platform always includes direct links, references, and footnotes, allowing users to dive deeper into the information presented.
Perplexity AI is available in both a free and a pro version, which provides access to advanced AI resources. Users can interact with the search engine in multiple languages, but should expect to receive links and sources primarily in English.
Perplexity’s Role in Marketing
Perplexity is not just a search engine that provides the most relevant answers along with citations.
It is also a platform that offers valuable insights into optimizing and adapting content for SEO. Additionally, it functions as an AI tool capable of conducting market research based on competitor data, consumer behavior, and general market trends.
In other words, Perplexity AI helps identify patterns in the market that can be incredibly valuable for future marketing strategies.
Comments