--- title: "Apple GPT - Everything we know about Apple’s take on AI chatbots" description: "For a while now, there’s been speculation about when Apple would enter the AI chatbot race. The moment might be here." url: "https://www.mickyweis.com/en/apple-gpt/" source: "https://www.mickyweis.com/en/apple-gpt/" published: "2023-11-21T11:07:10+00:00" --- ![google bard ai](https://www.mickyweis.com/wp-content/uploads/2023/05/google-bard-ai.png) If you ask me, the most interesting development in the tech world in recent years has undoubtedly been artificial intelligence—also known as AI. AI has truly taken the world by storm and has, for many, become a natural part of everyday life through tools like OpenAI’s [ChatGPT](https://www.mickyweis.com/en/what-is-chatgpt/), [Google Bard](https://www.mickyweis.com/en/seo-2023/), and [Microsoft Copilot.](https://www.mickyweis.com/en/microsoft-copilot/) Each of these tech giants has developed their chatbot tools with the goal of creating meaningful interactions with users through integrated artificial intelligence and machine learning. Jump to section [Toggle](#) ### Now, it’s finally Apple’s turn to join the AI arena – or is it? There’s been a lot of buzz about Apple’s potential AI tool, referred to as Apple GPT, and whether it would ever be released to the public. In other words, will this tool be something consumers can benefit from, or will it remain an internal AI system used only by the tech giant’s employees? ## Apple GPT – what can we expect? So far, Apple has been rather tight-lipped when it comes to information about their AI chatbot, but there are a few things we do know for sure. Apple GPT has been developed almost entirely in-house and is built on the company’s own framework called AJAX. Like OpenAI, it uses large language models to deliver the best and most meaningful responses to user queries. Apparently, the chatbot is intended to compete with other major AI tools – and to give Siri, Apple’s voice-activated assistant, a serious upgrade. The chatbot has been in the works for quite some time, but unlike Microsoft Copilot, where the race to release was fast-paced, Apple hasn’t shown the same urgency in getting their AI tool into the hands of consumers. ## When will Apple GPT be launched? Unfortunately, many questions around Apple GPT still remain unanswered—especially when it comes to a launch date. What we do know is that the AI chatbot is currently being used internally by Apple employees. Due to security concerns, it hasn’t been possible to use tools like OpenAI or Microsoft’s AI solutions within the company. The chatbot is therefore being tested internally and is reportedly used for services like AppleCare support and generating product prototypes. Some speculate that Apple GPT may launch as early as 2024, while others believe the timeline will be longer due to the extensive work required on privacy and security protocols. Others still believe there’s a real chance Apple GPT will never be released to consumers and will remain an internal tool integrated within the company. If you ask me, that would be a shame, and very unlike Apple, not to join the AI race and release a chatbot that could become a built-in feature across their ever-expanding lineup of tech products. ***What do you think? Would you be interested in using Apple GPT if it were made available to the public?*** ![Micky Weis](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2072%2072'%3E%3C/svg%3E) ### Micky Weis Freelance fractional CMO · 17 years in digital marketing · Copenhagen Micky Weis er en af Danmarks mest erfarne digitale marketingeksperter med næsten 17 års erfaring. Han arbejder som fractional CMO og specialiserer sig i SEO, organisk vækst, AI i marketing, affiliate og kommerciel strategi. Han har arbejdet med brands som Hummel, Matas, Tattoodo og Firtal, og driver i dag sin egen praksis, Weisio, fra København. [LinkedIn](https://www.linkedin.com/in/mickyweis/) [Get in touch](https://www.mickyweis.com/en/external-cmo/) ## Got a comment? Commenting requires a login right now. If you have a question about this, send it over and I will reply directly. 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