--- title: "Case » Happy Helper -The digital strategy behind the platform" description: "Happy Helper — Read how I worked with Happy Helper" url: "https://www.mickyweis.com/en/case/happy-helper/" source: "https://www.mickyweis.com/en/case/happy-helper/" --- Abonnement # Happy Helper Read how I worked with Happy Helper Happy Helper Abonnement Digital strategy: Strategy and advisory Advertising LinkedIn & Snapchat KPI's & tracking Review Short introduction Happy Helper is one of Denmark’s most interesting startups. The entire P2P platform space has for many years been investors’ preferred go-to investment worldwide, and we are now gradually seeing this take shape in Denmark as well. In other words, Happy Helper has become a symbol of Danish entrepreneurship, especially after the company was listed on the stock exchange. My role is to support their digital strategy through ongoing sparring, strengthen existing marketing activities, and ensure that we get the maximum value out of every marketing krone invested. This also means that I have weekly meetings with their CMO and partner, Jesper Brok. We are also working on several initiatives that cannot be disclosed due to the stock market listing, but it is clearly a company I am deeply proud to be part of. Not least because I used the product long before becoming involved with the company, with the highest level of satisfaction. ![Micky Webinar 4](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201074%20870'%3E%3C/svg%3E) ![Micky Webinar 6](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201074%20870'%3E%3C/svg%3E) ![Knowledge Center for Digital Commerce](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201074%20800'%3E%3C/svg%3E) ![Micky Webinar 5](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201074%20870'%3E%3C/svg%3E) Solution As mentioned in the introduction, I am responsible for overseeing the digital strategy. We run weekly sprints where we review what works and what does not, and we follow a structured model for launching new marketing initiatives. In addition, I manage advertising on platforms such as LinkedIn and Snapchat. ![Micky Weis from the Happy Helper case study, smiling](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E) Recommendation “ > Huge recommendations from my side! Micky is without a doubt the sharpest and most proactive person I have met and worked with in a long time. Happy Helper is not a traditional e-commerce business, which requires the ability to think in different types of metrics, be creative, and have a strong business understanding across the entire platform. This is something Micky has truly mastered and contributed to on a significant level. On top of that, he is a genuinely kind person, which makes the collaboration a pleasure. Jesper Tilsted Brok CMO & Partner, Happy Helper A/S ### Get a no-obligation offer I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level? - Are there potential growth hacks? - Is everything set up correctly? - Where can we scale, and what can we cut back on? These are the questions I ask myself and my clients, whom I truly consider as partners. Usually replies within 24 hours ## Tell me where you are and I will tell you what I would do You do not need a finished brief. A couple of lines about your situation is enough — I will come back with what I would tackle first. - ✓ **No pitch**You get an answer, not a sales meeting. - ✓ **No lock-in**Month to month, if we go ahead. - ✓ **Straight to me**No account manager in between. ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) ![](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20100%20100'%3E%3C/svg%3E) 79 have written a recommendation [Read them](https://www.mickyweis.com/en/recommendations/) ![Micky Weis from the Happy Helper case study, smiling](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E) The client “ > Huge recommendations from my side! Micky is without a doubt the sharpest and most proactive person I have met and worked with in a long time. Happy Helper is not a traditional e-commerce business, which requires the ability to think in different types of metrics, be creative, and have a strong business understanding across the entire platform. This is something Micky has truly mastered and contributed to on a significant level. On top of that, he is a genuinely kind person, which makes the collaboration a pleasure. Jesper Tilsted Brok CMO & Partner, Happy Helper A/S ## More cases [REPEAT Fitness \ Abonnement **REPEAT Fitness** \ Read about how I worked with REPEAT Fitness \ Facebook & Instagram Advertising Google Ads Campaigns KPIs & Tracking](https://www.mickyweis.com/en/case/repeat-fitness/) [RASKRASK \ Platforms **RASKRASK** \ My role as a digital marketing advisor for RASKRASK \ Facebook advertising Content strategy Digital sparring](https://www.mickyweis.com/en/case/raskrask/) [Daniel Paarup \ Personlige brands **Daniel Paarup** \ Read about how I worked with Daniel Paarup \ Personal Branding Advertising Web Design](https://www.mickyweis.com/en/case/daniel-paarup/) ## Sitting with something similar? Book fifteen minutes. No pitch — just an honest talk about where you stand. [Book a call](https://www.mickyweis.com/en/external-cmo/) [Follow along on LinkedIn](https://www.linkedin.com/in/mickyweis/)