Short introduction
Happy Helper is one of Denmark’s most interesting startups. The entire P2P platform space has for many years been investors’ preferred go-to investment worldwide, and we are now gradually seeing this take shape in Denmark as well. In other words, Happy Helper has become a symbol of Danish entrepreneurship, especially after the company was listed on the stock exchange.
My role is to support their digital strategy through ongoing sparring, strengthen existing marketing activities, and ensure that we get the maximum value out of every marketing krone invested. This also means that I have weekly meetings with their CMO and partner, Jesper Brok.
We are also working on several initiatives that cannot be disclosed due to the stock market listing, but it is clearly a company I am deeply proud to be part of. Not least because I used the product long before becoming involved with the company, with the highest level of satisfaction.
Solution
As mentioned in the introduction, I am responsible for overseeing the digital strategy. We run weekly sprints where we review what works and what does not, and we follow a structured model for launching new marketing initiatives.
In addition, I manage advertising on platforms such as LinkedIn and Snapchat.
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
