Company introduction
Natures Collection A/S is one of the leading suppliers of interior products based on sheepskin for both private and business customers worldwide. Their range includes everything from well-known sheepskins to customized leather products, including their popular jackets for the colder winter months.
Natures Collection operates a wide range of webshops under their main umbrella in Denmark, Sweden, Norway, and Germany. It has been an exciting journey to help build their brands and e-commerce presence across borders and, not least, to grow their online performance.
Daniel, a partner in the company, approached me with a desire to increase focus on their Facebook/Instagram advertising while also improving their overall digital performance.
My approach to the case
The first thing I did was to get an overview of their performance across the webshops, including reviewing all the tracking set up in Google Analytics and Google Tag Manager. Managing so many webshops across different countries is always a big task, and it’s easy to lose track—not least of the budget spent on advertising.
I organized this data in an external dashboard so I could focus on identifying areas where we could make improvements and where we had a reasonable ROAS—in other words, where the campaigns already set up were actually generating profit.
Once we had the data under control and aligned on the strategy, we began reviewing their advertising setup and organizing their ad accounts in Facebook’s Ads Manager, spread across 8 different webshops. It’s always “interesting” to set these up correctly with the right currencies, catalogs, and pixels. Following this, we implemented a process with the in-house team for managing advertising and tracking its performance.
The result has been an incredibly strong collaboration, and the performance speaks for itself. In under two years, we have built an agile online business that is one of the best I’ve worked with in terms of ROAS. Additionally, it’s a pleasure to collaborate with Daniel and his team.
Get a no-obligation offer
I base my approach on your business. I review your data—how can we take your current revenue or scale to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we turn off?
These are the questions I ask myself and my customers, whom I actually consider as partners.
Om Micky Weis...
It’s not often you come across someone like Micky where you instantly both like him and 100% trust his skills and advise. Just for that, he is very high on my list of people I hope to work more with. He is passionate, smart and I have learned a lot from him already – and I am definitely looking forward to learning more. I would never hesitate to recommend Micky and have no doubt that he can have a strong, positive impact on any project he takes on.
Aja Guldhammer
CEO, Reshopper
