Short introduction
Stine Goya is one of the fastest-growing fashion brands among women — high-end fashion with a touch of haute couture.
As their brand expanded across borders, it became increasingly difficult to manage the digital strategy. This made it essential to strengthen the coordination between the B2B segment — sales through retail stores, external online retailers — and not least their own B2C site.
In the fast-paced world of fashion, it became necessary to adapt to an e-commerce transition, in which I played a significant role alongside a highly skilled team.
SG is one of the cases I have worked with the longest, and I am proud of the process we’ve gone through and, not least, to see how strong the team has become.
Solution
To make it easier for SG to follow their performance, I chose to set up DashThis. Through the dashboard, I could track the development of their advertising — especially during the COVID-19 crisis, when we scaled both ad spend and the number of campaigns drastically to meet the increased demand on their e-commerce platform.
In the beginning, my role was to set everything up correctly within the digital ecosystem, including their Instagram and Facebook advertising, and then ensure their tracking was properly aligned with how orders were received through their webshop.
Since then, I have helped train their team and implemented new tracking tools that have contributed to increased transparency across the entire organization.
Get a no-obligation offer
I base my approach on your business. I analyze your data—how can we take your current revenue or size to the next level?
- Are there potential growth hacks?
- Is everything set up correctly?
- Where can we scale, and what can we cut back on?
These are the questions I ask myself and my clients, whom I truly consider as partners.
